About me

I am a storyhacker: write copy, build ideas, form strategy, name products, create branding, and solve problems. As well as direct, edit, produce, and publish content.

QuestionsProjectsExperienceTeam

Projects

• 1

  Pocket CopyAn Advertising Guide For The 140 Character Limit Generation
• Nat Geo x Singapore International FoundationMy official directorial, editing, and production debut for National Geographic, telling the stories of Singapore International Foundation changemakers in a 4 part mini-series.
• Nat Geo x SKIIWomen go to extremes for beauty. So we took 4 beauties to extremes, for women. #FACETHEWILD #FACETHECAMERA
• Nat Geo x Samsung S4Integrated branded content creation for the launch of the Samsung S4 mobile phone. The perfect canine "Life Companion" with Cesar Millan.
• Headlines + Print
• AIA - Turning procrastination into productivity

Work history

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Associate Director of Creative StrategyNational Geographic
Aug 2019Hong KongFull Time
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Creative SupervisorFox International Channels
Sep 2015Hong KongFull Time

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Skills

• Marketing PR
• TV
• Excel
• Final Cut Pro
• Office
• Photoshop
• Powerpoint
• Word
• Keynote
• Content Creation
• Strategy
• Long Copy
• Social Content
• Tone of Voice
• Brand Voice
• Localization
• Abode Premiere
• Digital Advertising
• Editing
• Production
• Presenting
• Directing
• Talent Scouting
• Brand Strategy
• Branded Content
• TV Advertising
• Integrated Campaign