I am a creative and enthusiastic UX/UI designer with experience in product design from conception to delivery. I am passionate about turning research insights into products and designing platforms. I have collaborated with product managers and engineers to deliver solutions while always keeping the end user in mind. I am comfortable working within a team to fine-tune design details. I also champion consistency and quality in my work and am committed to delivering exceptional design solutions for the brands’ visions and objectives. I am dedicated, organised and comfortable working in an agile, fast-paced environment.
Projects
- Scabal Savile Row - Website Re-designSCABAL Savile Row is a garment store based in London, founded in 1972. The client requested a website redesign using the SCRUM method, and I was a team member of 6 that included designers and developers. This redesign is focused on adding an eCommerce system to their pre-existing website, ensuring it drives the sale of garments and apparel online.
Work history
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UX DesignerBold Insight UK
- London, United KingdomFreelance
● Researched and designed products in a startup for clients across various AA B2B and B2C industries, including tech, video games, automotive and e-commerce for applications and websites. This resulted in published projects which are now used daily.
● Collaborated with multi-disciplinary teams to design an intuitive and engaging product for a fast-growing environmental startup.
● Conducted usability tests in research labs using quantitative and qualitative data and A/B testing programmes to influence UX, feature development and roadmaps.
● Presented documented work data using measurement techniques and devised elegant solutions to enhance the user experience for stakeholders.
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UX UI DesignerSaville Row Scabal
- London, United KingdomFreelance
● Led and utilised my entrepreneurial skills to design Savile Row Scabal’s e-commerce proposal platform B2C for desktop devices from conception to delivery. Created a successful product by using empathetic skills that uncovered data documented to improve the product.
● Supervised multi-functional project teams of 7+ colleagues to develop creative and effective concepts, from ideation to final projects creating modern web UI patterns.
● Evaluated current branding, products, and company details to create new style guides and present alternatives. Designed sketches, user personas, storyboards, wireframes, low and high-fidelity prototypes, workflows, UI elements, iconography, typography, interaction design, visual design, information architecture, and components using Figma.
● Delivered solutions that enhanced customers’ experience and presented results to stakeholders leading to client satisfaction. I was also open with my colleagues in sharing and seeking feedback on learning HTML, CSS and Javascript.
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Education
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User Experience DesignKingston University
- London, United Kingdom
● Designed simple and intuitive user interfaces while being detail-oriented. I created a 3D cross-platform video game. Followed iOS and Android guidelines while maintaining Battlefield brand identity resulting in a 92% SUS satisfaction rate.
● Designed multiple products including mobile and Windows applications, individually and in a team. Created interactive components for pro-bono designs using company details to create new style guides that increased user engagement metrics by 15% by being a hands-on problem solver.
● Led cross-functional teams in sprint scrum workshops including developers, designers and marketing teams, to address user pain points and remain user-centric.
● Used methodologies like heuristic evaluation, Stanford design thinking and agile.
● Created interaction design, visual design, information architecture and card-sorting interactions.
● Used technical applications such as Figma and Adobe Creative Suite and developer tools which taught me accessibility-focused techniques.
Certificate in User Experience DesignCoursera
- London, United Kingdom
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