Richard Hood

Creative Director

Level: Senior
Location: London, United Kingdom
Availability: Locked Pro Plan feature
Professions: -

Projects

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OutfitteryUnfold Outfittery believe that true style is an unfolding journey – not a destination. Today and tomorrow, they are with their...
Creative Director
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Pickle FactoryThe X-Factory The challenge was to develop a creative idea, along with the visual and verbal expression for a new property bra...
Creative Director
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Borough YardBorough Yard is a brand new development situated in a well-known and well-loved part of London, close to Bankside, The Thames,...
Creative Director
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TerminiNext stop. New start. My challenge was to develop the creative idea, along with the visual and verbal expression for a new bus...
Creative Director
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AdamaSimply. Grow. Together. From early 2013 Wolff Olins worked with Makhteshim Agan Industries, a world leader in crop protection s...
Creative Director
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Cardiff CityHuman Capital Designed to meet the needs of their people. Human dimensions measure the success of the city. We want you to feel...
Creative Director
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Create new list with Cancer Research UK
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Cancer Research UKCollective Force CRUK is the largest charity of its kind, with 40,000 volunteers and 7000 staff. The brand lacked warmth, and f...
Creative Director
Strategy, writing, UX
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British AirwaysInspiring Knowledge The task was to create a visual identity and communication platform to help deliver a shift in employee att...
Creative Director
Strategy, writing, UX
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Create new list with Liverpool City
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Liverpool CityConnecting Liverpool Liverpool City Councils challenge to us was how do you enhance a visitors experience of a city when they d...
Creative Director
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Create new list with Manhattan West
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Manhattan WestSpace to Grow We were asked to develop a proposition and brand identity for a new, 7m sq/ft mixed-use development in the heart...
Creative Director
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Create new list with Urby Staten Island
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Urby Staten IslandLive Livelier Our challenge was to shake up the NYC residential real estate scene and create a lively, whimsical brand that cel...
Creative Director
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Create new list with Urby Jersey City
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Urby Jersey CityLive Livelier. Urby is committed to delivering stylish spaces in great value places – identifying well-connected locations that...
Creative Director
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West MidlandsMake Your Mark The challenge was to create a place brand identity to promote the region for economic development including inwa...
Creative Director

About me

I use strategy based design and creative writing to form identities, campaigns and engaging brand experiences. With more than 15 years experience in brand communications, I use this knowledge to create stories and systems that engage, inform and inspire. I typically work with design agencies, helping them define the challenge, identify opportunities and deliver creative solutions. My strength lies in the creative origination and articulation of ideas, along with the development of the expressive and distinct brand identities which help shape and create the all important relationship with the audience. I’ve always been drawn, ahem, to the creative origination side of projects. The creative strategy that underpins a beautifully realised idea is exciting to be involved with. I’m lucky enough to still be involved in both the heavyweight front end thinking, as well as the development of the expressive and distinct brand identities which deliver it. Imagining and building simple and appropriate opportunities to create a resonance with the audience it is meant for. Working solo, or within a broader team structure –my involvement and contribution typically involves thinking and discussion, scribbling down starting points for further investigation, and finally, after due consideration - taking the simplest, most efficient and effective direction and realising into a rich, expressive and functional system. I have a professional working knowledge of Adobe Creative Suite (InDesign, Illustrator and Photoshop).

Locked Pro Plan feature

Skills

Creative Ideas
Brand Storytelling
Brand Creation
Brand Creative Strategy
Concept Sketching
Brand Copywriting
Brand Development
Placemaking
Print Design
Adobe Creative Suite

People I’ve worked with

View all

Nicholas Wright
- 3D visualiser

Companies I’ve worked with

View all

Wolff Olins
- Design
Elmwood Design
- Design
Seymour Powell
- Design
FITCH
- Marketing & PR

Work history

Currently

Design Director

Richard Hood

Sep 2012

London, United Kingdom
Freelance
My freelance career has taken me to a number of cities around the world –but London is where I began to specialise in branding and identity, as a Senior Designer at Fitch:London for 5 years, where I would help shape creative solutions to the many different projects which I would be involved with. Two major projects I was responsible for during my time there was a city wide wayfinding and signage system for the City of Liverpool, and secondly, the transformation of Kew Gardens in London into a more high profile family entertainment destination. After a year spent working in Sydney and Melbourne, and in need of a quicker pace of life, I returned to the UK and began work at Conran Design Group as an Associate Design Director. After 2 years, I found myself drawn to the world of freelance design consultancy, working as a Design Director for agencies such as: IDEO, Imagination, The Partners, Interbrand, Wolff Olins and most recently – Seymour Powell.

2017

Design Director

Siegel+Gale

Mar 2017 - Jun 2017

London, United Kingdom
Freelance

2016

Creative Director

Heavenly

Sep 2015 - Dec 2016

London, United Kingdom
Freelance
In 2015 I became the Heavenly Creative Director for three major projects in the U.S. This involved the development of creative work – both in New York and London, client presentation and regular travel to oversee the ongoing work, and liaison with local agencies to support the project.

2015

Design Director

Elmwood Design

Jun 2015 - Aug 2015

London, United Kingdom
Freelance
My role with Elmwood was to lead a design team creating a refreshed brand look and feel for Thames Water. My involvement included the development of creative strategies underpinning the design systems, creation of design systems and preparation of client presentations.

2014

Design Director

Seymour Powell

Apr 2014 - May 2014

London, United Kingdom
Freelance

2014

Design Director

Wolff Olins

Aug 2013 - May 2014

London, United Kingdom
Freelance
Whilst working with Wolff Olins, I led a design team developing a brand identity for a global agricultural client. This involved the creation of a visual and verbal brand expression which influenced the digital, environmental, print and packaging elements for the new company.

2013

Design Director

Interbrand

May 2010 - May 2013

London, United Kingdom
Freelance
As Design Director of the CRUK project, the refreshed brand launched in September 2012. It called the public to “Join the fight against cancers.” 30,000 joined them on Facebook in the first week alone. More people understand the breakthroughs CRUK makes, and the brand has been voted UK’s 10th most beloved among 18-24 year olds.

2008

Associate Design Director

Conran Design Group

Dec 2007 - Dec 2008

London, United Kingdom
Full Time

2004

Senior Graphic Designer

FITCH

Jun 2000 - May 2004

London, United Kingdom
Full Time
I was lead designer on the Liverpool City way finding and identity, which involved the development of a visual identity system and comprehensive mapping system. The project was a key component of the submission for the 2008 European Capital of Culture award.

1999

Graphic Designer

Saatchi + Saatchi Design

Sep 1997 - Sep 1999

London, United Kingdom
Full Time

Education

1999

BA (Hons) Visual Communication (Graphic Design), First Class Honours

Swansea College of Art

Sep 1996 - Sep 1999

United Kingdom

Richard Hood

Creative Director