About me

Hello, my name is Richard Smith and I am the founder of 11:22 Creative. Located in Rio Rancho, New Mexico - the City of Vision - I created 11:22 Creative with 20 years of graphic design and customer relations experience, which means you get the communication, understanding, and perspective you've been looking for. Our services include web design, print design, graphic arts, content creation, and copywriting, to name a few. Feel free to look through our diverse portfolio site and contact us. We look forward to hearing from you.

PostsProjectsExperienceTeam

• What makes a great website?
• What questions might you ask a client when starting a new project?

Projects

• FRINGEtv / fringetvnetwork.netFRINGEtv, an over-the-top television channel, began expanding into the Roku market. The channel needed a new website and content graphics to promote its streaming content on the Roku platform. I also wrote the copy for all their streaming content.

Work history

Graphic Designer11:22 Creative
Nov 2017Rio Rancho, NM, USAFull Time
• Graphic designer and web designer; highly experienced with print and digital • Worked with a diverse spectrum of companies and clients in a world of rapidly changing lifestyles and technology • Directed creative life cycle of events, campaigns, and projects • Organized and scheduled event promotions for clients • Wrote targeted educational content and article-based promotions for client's bi-monthly publication • Submitted articles ahead of deadline to allow flexibility for content edits • Consulted on client's online site content on how to attract more advertisers • Professional consultations boosted advertising revenue for clients by 40-60% • Created flexible design packages for greater diversity and inclusion among clients needing promotional services • Scheduled email and social media marketing campaigns to increase client's online brand presence (e.g. Robly, Facebook, Twitter, Instagram)
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CommunicationsVerizon
Sep 2009Albuquerque, United StatesFull Time
• Interacted with other team members virtually and in the call center on a daily basis to achieve goal-oriented initiatives weekly • Balanced the needs of our domestic and global customers with the needs of the company • Augmented customer loyalty with positive communication to understand key issues from customer's perspective • Reinforced customer's trust by presenting Verizon products and services in a manner people can appreciate and relate to • Used proactive soft skills to create the best fit to match customers' wireless needs • Collaborated with key departments daily to maintain customer loyalty with Verizon • Adhered to scheduling needs to increase customer satisfaction with call volume and metrics • Leveraged social media skills to promote products and services with teams, supervisors, and senior managers • Organized company transition from Brick and Mortar to Work From Home

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Skills

• Adobe Creative Suite
• Microsoft Office
• Google Docs
• Graphic Design
• Web Design
• Branding
• Creative Concept
• Art Direction
• Communication Skills
• Team Leadership

Education

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Visual CommunicationsState University of New York
Sep 1992 - May 1996Old Westbury, NY, USA
Bachelors in Communications
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Advertising Art and DesignFarmingdale State College
Sep 1989 - Jun 1991Farmingdale, United States
Associates in Graphic Design and Commercial Art

Awards

Google Ads Display CertificationGoogle
Google recognizes your mastery of the fundamentals of developing and optimizing effective Google Display campaigns.
Google Ads Measurment CertificationGoogle
Google recognizes your mastery of the fundamentals of measuring and optimizing your Google Ads performance.

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