RIFFY is an award winning film director and visual artist. She has vast experience working across the art and film world from directing short films, short docs, video art installations, performance art, commercial content and curating interactive art shows. Her work has been screened and exhibited in various festivals and platforms such as Channel 4, The Times, Arte Creative, London Film Festival, ICA, INtransit / Nour Arts Festival and the Saatchi Gallery. RIFFY looks to tell stories of unlikely heroes we don’t always see on the big screen (particularly framed around women, BAME and diaspora identities) yet can touch and relate to audiences universally through the 3 big ‘E’s’: Enchantment, Enlightenment and Engagement. She runs an art collective called SPECULAR, presenting multi-disciplinary art shows presenting film, performance, installation and music working with artists and musicians with roots from different Arab and diaspora identities. RIFFY is the 2016/2017 Hospital Club Foundation's Emerging Creative for Film and Television. (www.riffy.com) instagram: https://instagram.com/riffypowerz/ twitter: @riffypowerzzLocked Pro Plan feature
Currently work with The smalls production team to generate video content and Facebook lives for social media strands of the The Sun and The Times and The Sunday Times Newspaper.
Presented a multi-disciplinary art show called Ara-b-less? at the Saatchi Gallery part of the Nour Arts Festival in 2015. This project is a collaboration that explores the states of minds of a Diaspora Arab identity.
Commissioned by the Community Integration Awards, I had to produce, direct and edit a promo for an NGO called the Maryhill Integration Network in Glasgow, Scotland. This organisation worked to help refugees and rehabilitate them into society through fun and engaging projects.
Commissioned to make 4 short docs presenting the stories of 4 refugee women in the UK who have done credible work in their communities to help other refugees. Both films were screened at the Women on the Move Awards at the Royal Festival Hall in Southbank, London.
Producing online video content and video pitches for various clients such as Bupa, NSPCC, Network Rail and The Sun for this marketing communication agency to represent.
Directed and hosted a multi-disciplinary art show: art, film, performance, music and installation works from Arab and Diaspora artists at the Leighton House Museum commissioned by the Nour Arts Festival hosted by the Chelsea and Kensington Council.
Directed and produced a quirky animation music video for French musician Digitale Sanguine. Worked with a team of 10 people to set up 3 stages of filming: live shooting, green screen and stop frame animation over the course of a month in a studio in London as well as an offline editor and VFX editor to structure my vision.
Worked closely with 7 young professionals in film and TV to develop a 3 Minute taster tape for a potential show on More4 called United Kingdom: Citizen London? Our pilot explored the pros and cons of London becoming independent from the rest of the UK hosted by our quirky presenter Andy Sheppard. Competing with a team of 8 other professionals, our films were judged by Channel 4 commissioners, which we won. This was part of the Global Entrepreneurship week.
Produced online video content for this aesthetic magazine covering art, music, fashion and literature. Worked on making EPK's for the launch of magazine issues as well as covering lives sessions with musicians such as The Venus Bushfire, Liam Bailey, The Noisettes, Marques Toliver, Fiona Bevan and Yadi. www.loveisthelawmag.com
Produced online video content presenting different spa experiences from various venues across the country that Spabreaks.com offer deals to the wider market,. Worked closely with their editorial team and YouTube presenter Emily Hartridge.
Edited an experimental art film for artist/photographer Hassan Hajjaj. The film is set in Paris, France following a young female, Muslim veiled street artist who is fighting for her rights before the veil ban in France by posting photos by the artist across the city. This went on to be exhibited with Edge of Arabia, BBC arabic, British Museum and Crossways/Al Multaqa. http://www.taymourgrahne.com/artists/hassan-hajjaj
Edited a 3-channel video installation by collaborative artists Larissa Sansour and Youmna Chlala who were aiming to dissolve the boundaries of fiction and documentary in the context of Palestine and Lebanon. The video installation unites neighbouring countries divided by political borders in a virtual space. Through this intimate and fictionalised dinner, an impossible happening becomes real. The work explores cultural fabrications and similarities in a non-mediated moment outside the Western gaze - even if the space it seeks is invariably conditioned by it. This film went on to be screened at the Aesthetica Festival (ICA), Rotterdam Film Festival and various art spaces.
Wrote and directed a short narrative film (Clench-What are you fighting for? 2012) part if the Generation 3.0 Campaign. This film was based in Old Trafford and Salford, Manchester exploring the subject of racism and prejudice across generations, using boxing as space for communication.
Managed and produced Generation 3.0 (www.generation3-0.org), an interactive film campaign exploring solutions on how we can end racism in a generation. I engaged with local communities in Birmingham to recruit 70 participants aged between 10-90 to give video testimonies on their points of views. The films were then hosted at pop up events in Birmingham, Manchester and Croydon.
Co Producer and managed a cast and crew of over 40 people to shoot and edit an entire feature film called 'The Horror of the Dolls' within a month in east London for the 28 Day After film challenge within £4k. This film went onto win the competition and has since been screened at the Portobello film festival, East end festival and Fright fest. https://vimeo.com/56480506 https://vimeo.com/108301299
Worked with the Manifesta to lead and facilitate a 5 day workshop with young people aged 14-19 to make 1-3 minute short films for a project called 'BELONGING, a transnational initiative designed to enable young people to explore intercultural dialogue – grounded in the specificity of personal and social opportunities, as well as the challenges which arise around new migrations and the making of new communities. This project took place in London, France and Portugal. The project is devised and led by Manifesta and produced in association with the Runnymede Trust. It is supported by the Calouste Gulbenkian Foundation. http://manifesta.org.uk/our-work/belonging.html
Art directed and production designed 10 locations across London for this thriller based feature film. Worked closely with a cast and crew of 30 people over the course of 4 months. http://p17.moonfruit.com/ http://www.imdb.com/title/tt1307067/
Worked with the Manifesta to lead and facilitate a 5 day workshop with young people aged 14-19 to make 1-3 minute short films about 200th anniversary of the Slave Abolition and its links in London. http://manifesta.org.uk/videos/vap-videos.html
Selected for a Channel 4 Show called Debutantes to direct a music video within a week for an artist: Leon Jean Marie signed to Universal records with a budget of £10K. Worked with producer Gail Mosley and a cast and crew of 35 people. https://vimeo.com/56462161
Foundation in Art and Design
I have been selected as the Emerging Creative for Film and TV 2016/17 part of the Hospital Club foundation. http://www.thehospitalclub.com/about/foundation
Won the best drama for my short film Clench-What are you fighting for? https://vimeo.com/56461668
I won the best short film for my short film Clench- What are you fighting for? https://vimeo.com/56461668
I won the 'Fearless' Award being part of the '3 Minutes' Scheme hosted by Carve Productions and Channel 4 part of Global Entrepreneurship Week. https://vimeo.com/54167744