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As a recent graduate in Creative Direction for Fashion combined with some freelance work within the industry, I have developed a practical, hands-on experimental approach to my work and like to use a variety of mediums to communicate creative, conceptual, innovative, outcomes. College projects and professional experiences have provided me with opportunities to demonstrate my ability to work con dently in a team and to collaborate with others to achieve the best possible results.Locked Pro Plan feature
Worked on Gigi Hadid display Designed and created kids showroom display Visual merchandising diplays; Womens, Kids and Womens Accessories Head Office admin
Styling, photographing and editing Sera’s ‘The Fish Be Like’ collection - Photographing the launch of her Camden pop-up shop Creating a look book Promoting her brand on social media. Photos were published on line in Pigeons and Peacocks magazine.
Promoting the app to friends on social media and at UK festivals Testing the app during the alpha stages of development
Photographing and cataloguing the ‘Freak Like Me’ collection Creating a look book for SS15 Attending one model through various stations behind the scenes
Assisting the photographer on a two day shoot
Dressing models at a Fenwick’s event for Eileen Fisher Press promotion and hospitality
Delivering optimum customer service Styling customers to ensure maximum sales Product knowledge Visual merchandising Staf ng changing rooms, stock and deliveries
Accessorising Christmas trees and in-store fixtures Food hall competition promotion, decorating the delicatessen counter Selecting products and setting up displays Maintaining the appearance of displays Creating mood boards for various in store projects Creating graphics for brand guidelines
My course focused on how creative direction is used to communicate messages about and around fashion. It comprised of strategic use of communication design in order to attract and engage audiences whilst ensuring the intended message is clear and compelling. The impacts of social and cultural trends, globalisation and emerging digital technologies within fashion communication are central to the course.