A recent graduate in Creative Direction for Fashion combined with some freelance work within the industry, I have developed a practical, hands-on experimental approach to my work and like to use a variety of mediums to communicate creative, conceptual, innovative, outcomes.
I am excited by the creative overlap that comes with branding and content curation. For 3 years I’ve been involved in developing content in the creative industry, particularly fashion, and usually based on broader concepts which involve my multidisciplinary background. Social media trends and online youth culture, styling, photography and music are where I have achieved the most in my professional career.
Currently I am employed as an art worker for a design agency in soho, focussed around corporate graphic and web design. Having studied creative direction for 5 years, I would like to bring in more of the disciplines I’ve been involved with into my professional work.
Projects
- WIRES - AnimatedWorking closely with the founders of Wires Glasses, Lily Cole and Kwame Ferreira to create original, bespoke content for their social media channels and champion new brand partnerships. Below are some animated examples of the work I created for their social media accounts. Wires are sustainably curated from a single piece of stainless steel wire with invisible screw-less folding mechanisms, and 3D printed rims.
- The Art of BoxingVisiuals to accompany my dissertation project, alongside 5 interviews, exploring through structure and agency, notions of class, disposition and masculinity within boxing and how it can promote an escape from working class oppression. I belive is important to dissect and understand honest and significant factors of a contemporary culture that is largely misunderstood by dominant, more elite areas of society. I travelled to three different boxing gyms across london to gather imagery and understa
- Love Levi's BrandingThe aim of this project was to modify customisable aspects from Levi’s existing tailor shop and adapt the personalisation components into an exclusive, collaborative, bespoke, tactile publication. The aim of this publication was to reinvigorate Levi’s as a brand, reaching out to a younger demographic by asking them to demonstrate their love of the brand through traditional craft. The brief will be distributed to a target consumer via social media, requesting a variety of multimedia responses to
Work history
Mid-weight CreativeCondé Nast
London, United KingdomFull Time
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Creative ArtworkerLAB
London, United KingdomFull Time
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Skills
- Photography
- Visual Mechandising
- Adobe Create Suite
- Art and Creative Direction
- Creative Arts
- Branding
- Styling
- Social Media
- Content Curation
- Animation
Education
Bachelor of the ArtsLondon College of Fashion, UAL
- London, United Kingdom
My course focused on how creative direction is used to communicate messages about and around fashion. It comprised of strategic use of communication design in order to attract and engage audiences whilst ensuring the intended message is clear and compelling. The impacts of social and cultural trends, globalisation and emerging digital technologies within fashion communication are central to the course.