A recent graduate in Creative Direction for Fashion combined with some freelance work within the industry, I have developed a practical, hands-on experimental approach to my work and like to use a variety of mediums to communicate creative, conceptual, innovative, outcomes. I am excited by the creative overlap that comes with branding and content curation. For 3 years I’ve been involved in developing content in the creative industry, particularly fashion, and usually based on broader concepts which involve my multidisciplinary background. Social media trends and online youth culture, styling, photography and music are where I have achieved the most in my professional career. Currently I am employed as an art worker for a design agency in soho, focussed around corporate graphic and web design. Having studied creative direction for 5 years, I would like to bring in more of the disciplines I’ve been involved with into my professional work.Locked Pro Plan feature
London Fashion Week Photographer for Virgin EMI
Styling & Visual Merchandising internship
My course focused on how creative direction is used to communicate messages about and around fashion. It comprised of strategic use of communication design in order to attract and engage audiences whilst ensuring the intended message is clear and compelling. The impacts of social and cultural trends, globalisation and emerging digital technologies within fashion communication are central to the course.