Rina Patel

Head of Creative Ad Tech, Planning and Client Services

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  • LocationGreenford, United Kingdom

Skills

 

  • Advertising
  • Business Development
  • Management
  • Excel
  • Sales
  • Leadership
  • Negotiation
  • Team Development
  • Leadership Team Work
  • Communication Presentation
  • Negotiating and Influencing Skills
  • Customer Service and Sales
  • Account Management Skills
  • Operational Management
  • Leadership and Management

Work history

Currently

Head of Creative Ad Tech, Planning and Client Services

Undertone

Feb 2015
  • Have been made redundant

2016

Head of Creative Ad Tech, Planning Strategy and Client Services

Undertone

Feb 2015 - Mar 2016
  • • Responsible for product margins, vendor rates, negotiations and working towards EBITDAR • Reporting to CEO, MD and major business stake holders on vendor costs and all operational up-dates • Managed a diverse team and implemented career progression plans • Implemented new processes and reporting to improve productivity and efficiency • Working cross functionally with product, finance, marketing, advertising solutions and all other departments that impact sales and operations

2014

Head of Account Management for Expansion Markets

Yahoo

Jul 2013 - Dec 2014
  • • Deliver service excellence and standardisation across Expansion Markets (Greece, Romania, Israel, Russia, Nordics, most Eastern European Countries) • Lived in both Cairo and Dublin to set up new sales operations teams for EMEA • Developed strategies to bring in more revenue via service team (renewals, lower compensation)

2013

Nordics Sales Development Manager & Head of Account Management for Expansion Markets

Yahoo

Jan 2012 - Jul 2013
  • - Business / sales development - Exceeded sales target for over a year within the Nordics market - Managed the Account Management team based across 3 countries; India, Egypt and Barcelona

2012

Head of UKIE Account Management

Yahoo

Jul 2011 - Jan 2012
  • • Worked alongside SVP of EMEA and MD on strategies for sales and service • Managed a team of 40, with 4 Managers based in the UK • Worked on Trading deals across all major Advertising Agency Groups

2011

Group Account Director

Yahoo

Sep 2008 - Jul 2011
  • • Apart of the Global leadership team to align EMEA Account Management department • Set up Yahoo off shoring in India • Elected as Chairperson for IAB Display Council and delivered Display Guidance Package to the industry

2008

Senior Account Manager

Yahoo

Mar 2008 - Sep 2008
  • Managed WPP Brand Accounts

Education

2002

Marketing

University of Central England

Aug 1998 - May 2002
  • BA Hons

1998

Business Studies, Psychology, Media Studies

Harrowweald

Aug 1996 - May 1998
  • A Levels