I’m copywriter, brand strategist, and poet, with over 20 years’ experience. I’ve worked with famous brands in the UK, US, Europe and India to develop campaigns and communications for them. I’ve also worked with startups from when they’ve been a scribble on a napkin, and as they scale, to position them and define their brand voice.
And with three collections published, and extensive performing, editing, teaching and mentoring experience, poetry lives through every aspect of my creativity. My latest collection is Neptune's Projects (Nine Arches Press). I also review poetry for The Guardian (UK).
I’ve been on the board of 26, a group dedicated to promoting creativity and writing in business, and served as a judge for the D&AD Awards in 2017 and 2021.
I also chair the board of Wasafiri, the magazine for international contemporary writing.
Projects
Work history
Senior writerventurethree
- London, United KingdomPart Time
Words &c for brands.
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Head of Brand LanguageBrandPie
- London, United KingdomFull Time
Responsibility for developing verbal identity, tones of voice and creative concepts for a number of global brands.
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Skills
- Advertising
- Editing
- Poetry
- Brand Strategy
- Creative
- Office
- Word
- Proofreading and Copy Editing
- Tone of Voice
- Copywriting
- Brand Creative Strategy
- Verbal Identity
Education
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Becoming a PoetFaber Academy
- London, United Kingdom
Poetry
MSc Media and Communications RegulationThe London School of Economics
- London, United Kingdom
Media regulation
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Awards
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The Rialto / Poetry School editorial development programmeThe Rialto
One of two assistant editors, training with the editor of the UK's leading independent poetry magazine.
http://campus.poetryschool.com/author/betarish/The Complete Works IIArts Council England
Named as one of the ten best emerging BAME poets in the UK.
http://thecompleteworks.net/