Roan Laenen Digital Creative | The Dots

Roan Laenen

Digital CreativeAmsterdam, Netherlands
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Roan Laenen

Digital CreativeAmsterdam, Netherlands
About me
My name is Roan, a 23 year old Jr. Digital Creative working at MediaMonks. Coming from an academic background in Liberal Arts & Sciences, I now strive to combine my interdisciplinary knowledge with creative thinking. There's nothing that gives me more energy than working together with talented and creative individuals who can bring an idea to the next level through their own set of skills. Everyone has different qualities, different ways of looking at the world and therefore bring their own unique perspective to the table. I find it immensely exciting to see ideas grow this way.
  • Vodafone - Formula BrainTogether with ACHTUNG! mcgarrybowen, we helped to showcase the future possibilities Vodafone’s network by producing a mind-controlled VR racing game. Set up as an in-store installation, Formula Brain challenges players to control an F1 car with their mind. The game uses an EEG headset to allow players to move the car in virtual reality by alternating between a relaxed and focused state of mind. The race takes place on a bespoke 3D racetrack we developed for Samsung Gear VR. The best performing p
  • Bounty - BanterBrief: Make Bounty popular with younger people. Insight: Bounty receives a lot of hate from young people online. Solution: A campaign that accepts Bounty’s position as a controversial chocolate bar.
  • Google - ReliefDuring the D&AD New Blood Academy we had the privilege to visit Google Creative Lab. We were tasked with an assignment; how can AI help solve a problem within the field of Urban Planning? Our team chose to tackle the increasing problem of climate migrants, using Google's Cloud Vision API. I found it such an inspiring project that I chose to later develop the idea in more detail together with another teammate. Not only was it a immensely interesting and fun day, I also learned a lot about what inspires me. I felt such a strong connection with the people and work at Google Creative Lab that I now have one dream - to one day work there myself.
  • Nationwide - Honest MoneyBrief: Shift people's perceptions from concern to optimism about the potential of big data and open banking. Insight: Not many people realise the money in their bank account is used for questionable investments. Solution: A service that makes customers aware of how banks invest their money. 2017 Future Lions - Shortlist
  • Nationwide - Tough LoveBrief: Shift people's perceptions from concern to optimism about the potential of big data and open banking. Insight: Loss aversion suggests that we prefer to avoid loss than acquire equivalent gains. Solution: A service that allows customers to combine their bank account with big data to help achieve their goals. 2017 D&AD New Blood - Yellow Pencil
  • Desperados - B2B Granny
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Projects credited in
Work history
    Junior Digital CreativeMediaMonks
    Amsterdam, NetherlandsFull Time
    Junior Art Director180 Amsterdam
     - Amsterdam, NetherlandsInternship
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  • Art Direction
  • Concept and Ideation
  • Branding
  • Music Production
  • DJ
  • Academic Research
  • Academic Writing
  • Advertising
  • Creative Direction
    MA Creative Advertising (Distinction)Falmouth University
     - Falmouth, United Kingdom
    BSc Liberal Arts and Sciences (Cum Laude)City University of Hong Kong
     - Hong Kong
    Semester abroad in Hong Kong, specialising in the field of Advertising and Graphic Communication.
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    D&AD New Blood - Yellow Pencil (2017)D&AD
    Nationwide Brief - 'Use data driven storytelling to engage Nationwide's Audience with the subject they might have previously ignored' Tough Love
    D&AD New Blood - One to Watch (2017)D&AD
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