Highly ambitious professional writer based in London. Background in marketing, PR, B2B, and the criminal justice and tourism industries. Creative and passionate individual with a keen attention to detail and organisational eye. Excellent oral and written communicator. Motivated and conscientious.
Work history
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Content Marketing ManagerMVF Global
London, United KingdomFull Time
- Creating long-form marketing copy for both B2B and B2C markets, for MVF Global's brands Expert Market, Startups, and The Eco Experts
- Exceeding volume, deadline, and quality KPIs
- Writing short-form ad copy for content discovery platforms such as Taboola
- Working with the CRM team to construct content pipelines for non-commercial email sequences
- Writing content for YouTube advertisements and acting as a script supervisor during shoots
- Coding articles in HTML and uploading them via Drupal and Wordpress
- Excellent knowledge of SEO best practice, and experience in Screaming Frog, SEMrush, STAT, and Google Analytics
- Responsible for the rapid organic growth of Expert Market's Twitter following
- Since taking ownership of the business' Merchant Accounts SEO pages in 2019, I have overseen the near doubling of the category's GP
- Industry-specific expertise in the payments industry, CRM software, invoice finance, and business loans
- Constructing and presenting interactive workshops for the wider content team around creativity and storytelling in business
- Working with the Expert Market leadership, content, and UX team to help ideate, test, and revamp the look and functionality of key pages across the site
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Volunteer CaseworkerVictim Support
London, United KingdomFreelance
• Working directly with those affected by crime in the community, offering practical advice and emotional support
• Assisting and empowering them with an empathetic approach and through
identifying their specific needs; attending support sessions with victims of crime
• Reporting back to Line Manager regarding progress and providing ongoing updates
• Holder of a valid and recent DBS Enhanced Certificate
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Skills
- Copywriting
- Communications
- Writing
- Marketing
- Social Media
- Digital Copywriting
- Writing Web
- Social Media Management
- Social Content Strategy
Education
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• Bachelor of Arts Second Class Honours (First Division) Victoria University of Wellington
- Wellington, New Zealand
Criminology & Media Studies. Full Academic Transcript available upon request.