Rob Crabtree

Digital Manager

  • LocationLondon, United Kingdom

About me


I’m a self-certified life chameleon who’s spent the last 9 years criss-crossing London absorbing knowledge and experience in a variety of industries. The result – the ability and experience to effectively understand complex digital initiatives, eliminate obstacles, maintain realistic views and manage the processes involved. Possess the rare combination of creativity whilst being realistic, practical and logical.



  • Advertising
  • Digital Media
  • Marketing PR
  • Editing
  • Mobile
  • Blogs
  • Banner Ad
  • Design
  • Email Marketing
  • Html
  • Internet Marketing
  • Social Media Marketing
  • Web Production
  • Final Cut Pro
  • Photoshop

Work history


Digital Manager

Ski Club of Great Britain

Dec 2012
  • Not-for-profit member organisation with 35k+ members and the UK's most popular online snow sports website. Responsible for all digital activities across the organisation - including web development, email marketing, social media, display and PPC advertising, SEO and native and browser based mobile applications. Key responsibilities: • Online advertising – Managing AdWords, Facebook, Twitter and banner campaigns, including targeting, CPC optimisation, conversion tracking and reporting. • Social Media – Managing overall strategy, collaborating with multiple teams to produce and share relevant, engaging content. • Email Marketing – Responsible for all email output, including triggered CRM, e-newsletters, direct marketing campaigns and partner advertising. HTML design including mobile optimisation, segmentation and writing database queries. • Website management – Managing all website development; working with an external developer to constantly improve the user experience, performance and optimisation of our key channel. • Copywriting – Producing creative and effective copy for member communications and direct marketing as well as feature articles for web, social and print.


Producer & Copywriter


Mar 2011 - Dec 2012
  • London based international advertising agency, specialising in Radio commercials. • Producing national Radio campaigns for a leading cosmetics company - from creative brief to transmission. • Assisting in the production of radio campaigns for some of the UK’s biggest brands, including Sky, Autoglass, and Schweppes Diageo. • Writing creative, effective copy for local and national radio campaigns. • Arranging synchronisation licensing for local and national radio campaigns. • Producing short films for the launch of Tellyville, the visual arm of the agency. • Primary coordinator for any digital projects.



Audio Engineering Music Business

SAE Institute

Jul 2007 - Apr 2009
  • Audio Engineering & Music Business


Music, Music Technology

Radley College

Aug 2001 - Jun 2006