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10+ years creative experience in delivering audience focused solutions for leading global media companies. Comprehensive experience in driving social engagement across video, mobile, web, gaming and print. Proven ability in art direction, business strategy and structure, new business, social media engagement and cross-platform product development. Background in managing teams of diverse skill sets in deadline driven environments, establishing and leading cross-functional team collaboration. Visually compelling storytelling, exceptional technical skills with a strong understanding of the production process.
Dream Team FC is an editorial website built around social engagement (1.2m Facebook Page Likes by January 2016, from 150k in August 2015). I have defined, established and now manage a consistent visual identity along with a cohesive and distinctive voice, ensuring consistency of aesthetics across multiple platforms and social channels. This has generated an identity which our audience identifies and engages with (out of the top UK publishers, only The Guardian has more Facebook engagement but noting it has nine times more followers). I contribute to the sites content and social reach (276m people reached on social media) with the creation of art and motion graphics (38m video views in one week). I set strategy, establishing creative insights, storyboarding and concepting ,whilst managing the design desk.
I was the Creative Lead in a team of eight, developing apps and games for The Sun’s political website (Sun Nation) in the run up to the General Election. I produced wireframes, illustrated art, UI and UX for 27 app based products, utilising extensive Photoshop and Illustrator. I collaborated with front and back-end developers and other key stakeholders including Head of Social and Deputy Head of Publishing in a high profile and experimental project which focused on creating shareable products beyond the The Sun’s paywall. Sun Nation was used as a business model for meeting similar future strategic goals. To compliment this project I developed and produced a Gamification Report, which is under consideration by the Senior Management. This reviewed the possibilities of gamifying online content for the businesses’ digital sports users, to drive engagement and enhance commercial revenue.
I project managed, art directed, produced, implemented, ideated, designed and finished diverse and original visuals and assets in accordance to The Sun’s editorial direction for Sun Sport and other key strategic projects. I first trained and then led a team of designers to provide high standard motion design work to a broadcast deadline. I produced bespoke stings and infographics for online TV shows and editorial content. I coordinated key stakeholders to produce title sequences, stings and branded graphics, edited promos and graphic assets. The team worked to broadcasting standards and demonstrated new skills the business previously lacked in house.
As a senior graphic illustrator, infographics and print designer and a key member of the creative department, I worked closely with Sport Head of Design on the strategic planning and future of the department. I developed a creative proposal to rationalise and maximise the diverse skills of the creative department, to deliver content to video, mobile, web and print in an efficient manner, adhering to strict design principles, ensuring future sustainability. As part of my day to day print work, I used advanced colour correction and manipulation of images in Photoshop and Illustrator to create feature artwork for key sporting events. I organised artwork for live matches, breaking stories and worked to consistently tight deadlines. I also carried out a review of our technology capabilities, the recommendations from which enhanced the efficiency of the team.
I controlled editorial and advertorial artwork for an educational newspaper. This included the art direction of page spreads to cover-wraps for clients such as Warner Bros, Unicef, NSPCC, Lego, Busch Gardens, Harper Collins, Macmillian Books, Royal Mail, BT and Google. I redesigned The Newspaper, from branding to layout grid, typography and refocused colour palette to make the publication balanced and easier to read for children with disabilities. I organised the design process from beginning to end which included managing employees, freelancers and liaising with clients. I designed branding and wide range of promotional material, utilising and maintaining a brand style guide, budgeting effectively to produce each print edition cost effectively.