About me

I am an award-winning, energetic, committed and hardworking integrated Creative, Conceptual Copywriter and Content Creator with experience in ATL, BTL, experiential, PR, digital, social media and new media. I also happen to be comfortable scamping, art directing and even rough video/mood reel editing when needed. I’ve learnt a lot over the last 12+ years, but three things have never changed: • My job never gets boring • There's something new to learn each day. And if I learn something new, I like to share it with others • I absolutely love what I do – creating great ideas P.S. In 2014, I had a short story published in an e-book compilation of short stories. So I suppose I can add 'published author' to my list of achievements. Which is nice. Skills • Conceptualising • Multi-channel strategic thinking • Creating headlines, long & short copy, branding, editing copy • Art direction, scamping, short content editing • Proficient in Illustrator, Photoshop, InDesign Over the last seven years, there are two things that I've learnt - my job never gets boring and I absolutely love what I do. I like to be creative at every opportunity. To that end, in my spare time, I enjoy photography, illustration and writing. I enjoy writing copy and a bit of art directing but most of all, I’m interested in creating great ideas. I recently had a piece published in an e-book compilation of short stories. So I suppose I can add 'published author' to my list of achievements. Which is nice.

QuestionsProjectsExperienceTeam

Projects

• Copywriting SamplesThis website is, in the words of Ronnie Barker, “All I ever wrote.” Although technically, it’s copy samples. So it’s not all I ever wrote but a selection. Anyway… If you fancy reading any of them, click on the link below. Thanks , Rob
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  Amazon Value Messaging 2021, Q1, "Squirrels"With the Amazon app, you can shop anytime, anywhere. Pan-European radio. 1 of 6 across the year.
• Amazon Free Delivery Messaging 2022, DE.Bit of fun to tell new customers in Germany that they get free delivery on their orders. Fun fact: Inspired by Sergei Prokofiev‘s Peter & The Wolf’s musical intros of the animals. (In German with English animation/subtitles)

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Projects credited in

• 2

  EasyBananiWhen it comes to seduction, there are right and wrong ways of attracting the opposite sex. And if you get it wrong, that's it. No second chance. So for the youth purchasing Bruno Banani, Germany's number one fragrance, it's vital to get it right when it comes to flirting. And #EasyBanani showed them how. In a campaign comprising two films, animated gifs, and social posts at launch, the re-positioning of the brand begun. Consumers learnt how to perfect the right signal, The Banani Way, the bran

Work history

Creative Lead/Senior CreativeAmazon
Sep 2017 - May 2023London, United KingdomFull Time
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Creative/CopywriterRJHCreative Ltd
May 2017 - Sep 2017London, United KingdomFreelance
Chaos Design, Fever PR & Collider

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Skills

• Advertising
• Marketing PR
• TV
• Writing
• Copywriting
• Editing
• Digital
• Creative
• Social Media Marketing
• TV Campaigns
• Illustrator
• Indesign
• Photoshop
• Word
• Copywriting
• PR
• Experiential
• Brand Content

Education

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Pg Dip. Creative Art Direction and Copy WritingWest Herts College, Watford
Aug 2005 - Apr 2006Watford, United Kingdom
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(BA hons) Graphic DesignCroydon College
Aug 2001 - Apr 2004Croydon, United Kingdom