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Rob Lafratta

Product Designer

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About me

As a passionate designer with many years experience, I have worked for a number of high profile clients including Kawasaki Engines, McLaren GT, Calvin Klein and Tesco, to name a few. In my spare time I like to work on side projects. I can recite Pi to 20 decimal places. Key skills include: - UI and UX Design for Web, Mobile and Apps using Sketch - Atomic Design Methodology - Usability Testing - Idea and Concept Generation across Digital Platforms - Rapid Prototyping using InvisionApp and Principle - High and Low Fidelity Wireframing using Sketch, UX Pin and Illustrator - Creating Userflows and Sitemaps using Gliffy - Adobe Creative Suite, specifically Photoshop and Illustrator - Illustration - UX Research & Client Communication - Producing Style Guides - Prototyping with HTML / CSS - Developer Communication - Corporate Branding

Locked Pro Plan feature


  • Sketch
  • Principle
  • Adobe Illustrator
  • Adobe Photoshop
  • User Experience
  • UI Design
  • Digital Prototyping

Work history


Product Designer

Design Agency

Aug 2012
  • Bedford, United Kingdom
  • Full Time



BSc Product Design

University Of Sussex

Sep 2002 - Jul 2005
  • Brighton, United Kingdom