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Rob Lafratta

Product Designer


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About me

A highly experienced and multi-disciplinary Product Designer, who has worked for a number of high profile clients including Kawasaki Engines, McLaren GT, Tesco and Calvin Klein, to name a few. Co-creator of, a handy resource listing over 250 international paper sizes. Since its launch in 2017, it has quickly grown into one of the top resources for finding paper sizes. Featured on Awwwards, InVision,, One Page Love and Mindsparkle Mag, among others.

Locked Pro Plan feature


  • Sketch
  • Principle
  • Adobe Illustrator
  • Adobe Photoshop
  • User Experience
  • UI Design
  • Digital Prototyping
  • Visual Design

Work history


Product Designer


Aug 2012
  • Bedford, United Kingdom
  • Full Time
  • User interface design, user experience and problem solving - including userflows, site mapping, sketching, wireframing and high fidelity interactive prototypes, for high profile clients.



BSc Product Design

University of Sussex

Sep 2002 - Jul 2005
  • Brighton, United Kingdom



Honourable Mention


  • Honourable mention for PaperSizes