Projects
- Fielden WhiskyBrand strategy and tone of voice. What's a whisky got to do with farminh? Everything. Fielden is a rye whisky that's taking on industrially-farmed grains. I moved their story away from the distillery and 'ageing' to heritage grains, regeneratibe farming and England's fields (mud and all).
- Honest BurgersHonest Burgers are changing how they work from top to bottom, and switching over to regenerative farming. For a company that makes burgers in 40+ restaurants this is a BIG deal. We’ve been helping them explain all this to their teams, the media and their customers (all without using phrases like ‘sequestering carbon’). Pick up a free copy of the book in your local Honest with a side of rosemary salted fries.
- Pirate.comPirate.com run over 700 recording studios in the UK, Europe and the US, which anyone can hire by the hour to make music, podcast, DJ and dance. Pirate gives artists the space (and proper kit) to do their thing, so their new identity was deliberately lo-fi. We created a tone to match the stripped-back visuals but that wouldn’t jar with the stretched Arial Caps font. Words that are pared back, but not boring; in-your-face but not salesy; creative, not corporate. A tone of voice so spare, it’s styl
- ScoutsTone of voice for Scouts: a tone of voice project with a twist. Because Scouts aren't managed like most organisations. They're run by volunteers. Thousands of them. Nearly everyone, aside from a small team at Scouts HQ, runs their groups on top of their day job. So, as well as creating a tone fit for Scouts in 2020, it had to be something that a leader at local group in Penrith or Peckham could pick up and use.
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Work history
DirectorWe All Need Words
London, United KingdomFull Time
Skills
- Brand Tone
- Brand Naming
- Branding
- Brand Vision
- Brand Voice
- Brand Creative Strategy
- Brand Strategy
Awards
Writing for DesignD&AD
Shrewsbury brand.Writing for DesignD&AD
Climate Group