Rob Mitchell
Available

Rob Mitchell

Tone of voice, branding and creative strategy.London, United Kingdom
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Pip Jamieson
Brendan McKnight
Poppy Jamieson
Rob Mitchell
Available

Rob Mitchell

Tone of voice, branding and creative strategy.London, United Kingdom
About me
I run We All Need Words with Molly Mackey.
Projects
  • The Glenlivet brand home
    The Glenlivet brand homeThe Glenlivet is the best-selling single malt in the USA and it's got 200 years' worth of tales to tell. We planned out and wrote the words for their all-new visitor centre in Speyside. Here's a (smooth and balanced) flavour of some of the things we wrote for them.
  • Scouts tone of voice
    Scouts tone of voiceTone of voice for Scouts: a tone of voice project with a twist. Because Scouts aren't managed like most organisations. They're run by volunteers. Thousands of them. Nearly everyone, aside from a small team at Scouts HQ, runs their groups on top of their day job. So, as well as creating a tone fit for Scouts in 2020, it had to be something that a leader at local group in Penrith or Peckham could pick up and use.
  • Hippeas - tone of voice
    Hippeas - tone of voice
  • Greenpeace UK
    Greenpeace UKComms strategy, tone of voice and training.
  • Naming and tone of voice for UNDONE by George Northwood
    Naming and tone of voice for UNDONE by George NorthwoodWhat lockdown hair? Molly and I have styled and shaped the words for George Northwood's new UNDONE hair care range.
  • Channel Four
    Channel Four
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Work history
    We All Need Words logo
    We All Need Words logo
    DirectorWe All Need Words
    London, United KingdomFull Time
Skills
  • Brand Tone
  • Brand Naming
  • Branding
  • Brand Vision
  • Brand Voice
  • Brand Creative Strategy
  • Brand Strategy
Awards
    D&AD logo
    D&AD logo
    Writing for DesignD&AD
    Shrewsbury brand.
    D&AD logo
    D&AD logo
    Writing for DesignD&AD
    Climate Group