Projects
- Direct Ferries rebrandHow do you rebrand ferry travel? Like this. With 2.5 million customers, Direct Ferries are the biggest online travel brand no-one's heard of (think Booking.com, but for ferries). We created a brand to change that - and to change some of the perceptions of ferry travel. This time, the wind's in your hair and you're gazing out at the horizon. I did the creative / brand strategy with design studio NotonSunday.
- Royal Academy of ArtsImagine the uproar if maths teaching stopped at 14. If you never stepped into a science lab again at that age. If English lessons vanished just before GCSEs. That’s exactly what has happened to art in our schools. The government’s focus on testing core subjects means state schools have little choice but to teach the subjects they’re measured – and judged – on, at the expense of everything else. This is the background to the Royal Academy of Arts’ campaign, “Art Is a Serious Subject”. Written
- Fielden WhiskyBrand strategy and tone of voice. What's a whisky got to do with farminh? Everything. Fielden is a rye whisky that's taking on industrially-farmed grains. I moved their story away from the distillery and 'ageing' to heritage grains, regeneratibe farming and England's fields (mud and all).
- Honest BurgersHonest Burgers are changing how they work from top to bottom, and switching over to regenerative farming. For a company that makes burgers in 40+ restaurants this is a BIG deal. We’ve been helping them explain all this to their teams, the media and their customers (all without using phrases like ‘sequestering carbon’). Pick up a free copy of the book in your local Honest with a side of rosemary salted fries.
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Work history
DirectorWe All Need Words
London, United KingdomFull Time
Skills
- Brand Tone
- Brand Naming
- Branding
- Brand Vision
- Brand Voice
- Brand Creative Strategy
- Brand Strategy
Awards
Writing for DesignD&AD
Shrewsbury brand.Writing for DesignD&AD
Climate Group