- Scouts tone of voiceTone of voice for Scouts: a tone of voice project with a twist. Because Scouts aren't managed like most organisations. They're run by volunteers. Thousands of them. Nearly everyone, aside from a small team at Scouts HQ, runs their groups on top of their day job. So, as well as creating a tone fit for Scouts in 2020, it had to be something that a leader at local group in Penrith or Peckham could pick up and use.
- The National Gallery's tone of voice and brandingI've been working with the National Gallery at We All Need Words for over three years. As well as creating their tone of voice for them, we've penned the words for the Gallery’s blockbuster Monet campaign, summed up their brand (a well-known consultancy in the museum world had written a version, but people struggled to use it); helped their membership teams get their pitch and campaigns right; worked with their commercial side / shop and trained different teams around the Gallery to put the ton
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