Rob Mitchell
Available

Rob Mitchell

Tone of voice, branding and creative strategy.London, United Kingdom
+ Info

186

Connections
PL
Jack Burrus Goodson
Sadie Gains
Rob Mitchell
Available

Rob Mitchell

Tone of voice, branding and creative strategy.London, United Kingdom
About me
I run We All Need Words with Molly Mackey.
Projects
  • Scouts tone of voice
    Scouts tone of voiceTone of voice for Scouts: a tone of voice project with a twist. Because Scouts aren't managed like most organisations. They're run by volunteers. Thousands of them. Nearly everyone, aside from a small team at Scouts HQ, runs their groups on top of their day job. So, as well as creating a tone fit for Scouts in 2020, it had to be something that a leader at local group in Penrith or Peckham could pick up and use.
  • Hippeas - tone of voice
    Hippeas - tone of voice
  • Greenpeace UK
    Greenpeace UKComms strategy, tone of voice and training.
  • Channel Four
    Channel Four
  • Naming and tone of voice for UNDONE by George Northwood
    Naming and tone of voice for UNDONE by George NorthwoodWhat lockdown hair? Molly and I have styled and shaped the words for George Northwood's new UNDONE hair care range.
  • The National Gallery's tone of voice and branding
    The National Gallery's tone of voice and brandingI've been working with the National Gallery at We All Need Words for over three years. As well as creating their tone of voice for them, we've penned the words for the Gallery’s blockbuster Monet campaign, summed up their brand (a well-known consultancy in the museum world had written a version, but people struggled to use it); helped their membership teams get their pitch and campaigns right; worked with their commercial side / shop and trained different teams around the Gallery to put the ton
+ View all
Work history
    We All Need Words logo
    We All Need Words logo
    DirectorWe All Need Words
    London, United KingdomFull Time
Skills
  • Brand Tone
  • Brand Naming
  • Branding
  • Brand Vision
  • Brand Voice
  • Brand Creative Strategy
  • Brand Strategy
Awards
    D&AD logo
    D&AD logo
    Writing for DesignD&AD
    Shrewsbury brand.
    D&AD logo
    D&AD logo
    Writing for DesignD&AD
    Climate Group