About me

I run We All Need Words with Molly Mackey.

QuestionsProjectsExperienceTeam

• One of our clients is looking for good (and not corporate) freelance copywriters in the US and Germany. Can anyone recommend any? Ta!

Projects

• The Glenlivet brand homeThe Glenlivet is the best-selling single malt in the USA and it's got 200 years' worth of tales to tell. We planned out and wrote the words for their all-new visitor centre in Speyside. Here's a (smooth and balanced) flavour of some of the things we wrote for them.
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  Scouts tone of voiceTone of voice for Scouts: a tone of voice project with a twist. Because Scouts aren't managed like most organisations. They're run by volunteers. Thousands of them. Nearly everyone, aside from a small team at Scouts HQ, runs their groups on top of their day job. So, as well as creating a tone fit for Scouts in 2020, it had to be something that a leader at local group in Penrith or Peckham could pick up and use.
• Hippeas - tone of voice
• Greenpeace UKComms strategy, tone of voice and training.
• Naming and tone of voice for UNDONE by George NorthwoodWhat lockdown hair? Molly and I have styled and shaped the words for George Northwood's new UNDONE hair care range.
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  Channel Four

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Work history

DirectorWe All Need Words
Feb 2010London, United KingdomFull Time

Skills

• Brand Tone
• Brand Naming
• Branding
• Brand Vision
• Brand Voice
• Brand Creative Strategy
• Brand Strategy

Awards

Writing for DesignD&AD
Shrewsbury brand.
Writing for DesignD&AD
Climate Group