Rob Mitchell

Rob Mitchell

Tone of voice, branding and creative strategy.London, United Kingdom
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Poppy Jamieson
Rob Mitchell

Rob Mitchell

Tone of voice, branding and creative strategy.London, United Kingdom
About me
I run We All Need Words with Molly Mackey.
Projects
  • Honest Burgers
    Honest BurgersHonest Burgers are changing how they work from top to bottom, and switching over to regenerative farming. For a company that makes burgers in 40+ restaurants this is a BIG deal. We’ve been helping them explain all this to their teams, the media and their customers (all without using phrases like ‘sequestering carbon’). Pick up a free copy of the book in your local Honest with a side of rosemary salted fries.
  • Pirate.com - tone of voice and branding
    Pirate.com - tone of voice and brandingPirate.com run over 700 recording studios in the UK, Europe and the US, which anyone can hire by the hour to make music, podcast, DJ and dance. Pirate gives artists the space (and proper kit) to do their thing, so their new identity was deliberately lo-fi. We created a tone to match the stripped-back visuals but that wouldn’t jar with the stretched Arial Caps font. Words that are pared back, but not boring; in-your-face but not salesy; creative, not corporate. A tone of voice so spare, it’s styl
  • Scouts tone of voice
    Scouts tone of voiceTone of voice for Scouts: a tone of voice project with a twist. Because Scouts aren't managed like most organisations. They're run by volunteers. Thousands of them. Nearly everyone, aside from a small team at Scouts HQ, runs their groups on top of their day job. So, as well as creating a tone fit for Scouts in 2020, it had to be something that a leader at local group in Penrith or Peckham could pick up and use.
  • Hippeas - tone of voice
    Hippeas - tone of voice
  • Greenpeace UK
    Greenpeace UKComms strategy, tone of voice and training.
  • Naming and tone of voice for UNDONE by George Northwood
    Naming and tone of voice for UNDONE by George NorthwoodWhat lockdown hair? Molly and I have styled and shaped the words for George Northwood's new UNDONE hair care range.
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Work history
    We All Need Words logo
    We All Need Words logo
    DirectorWe All Need Words
    London, United KingdomFull Time
Skills
  • Brand Tone
  • Brand Naming
  • Branding
  • Brand Vision
  • Brand Voice
  • Brand Creative Strategy
  • Brand Strategy
Awards
    D&AD logo
    D&AD logo
    Writing for DesignD&AD
    Shrewsbury brand.
    D&AD logo
    D&AD logo
    Writing for DesignD&AD
    Climate Group