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Rob Scotland

Business Strategy Director

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Work history


Business Strategy Director

Leo Burnett

May 2016
  • I lead a team of cultural anthropologists. We observe, analyse and create strategy immersed in modern culture. In a world of mediocrity when it comes to cultural innovation, the team creates platform neutral solutions that are compelling and engaging, igniting the passion of target audiences. The team and I have been producing amazing creative and strategic work behind the scenes within one of the most awarded agencies in the world, enlightening and exciting colleagues and clients alike. Brands include; McDonalds, Samsung, Lurpak, GAP, CoOp, Molson Coors, Avios, Grolsch, Kleinwort Benson...