Robbie Ferrara

Robbie Ferrara

Creative DirectorLondon, United Kingdom
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Robbie Ferrara

Robbie Ferrara

Creative DirectorLondon, United Kingdom
Projects
  • THE FOREST IS YOUR PLAYGROUND
    THE FOREST IS YOUR PLAYGROUNDDIRECTED BY ERIC LYNE I wanted to show how powerful an experience families can have together when they give each other their undivided attention away from the distractions of modern life. Most successful campaign the brand has ever made.
  • UNSKIPPABLE PHIL
    UNSKIPPABLE PHILBespoke online film that dared people to skip Britains most loved man stroking a kitten
  • HAVING MUM OVER PROOF
    HAVING MUM OVER PROOFThis might not look like it, but this campaign is a seismic shift for the Sky Brand. The advertising reflecting the tribulations life throws at it's customers, rather then talk at you about their products. DIRECTED BY BECK MARTIN Life-proof is a big idea that allows Sky to showcase how the many product details of the Q box help with modern life. Deftly brought to life by Bafta winning director Becky Martin.
  • SUMMON A CHARACTER
    SUMMON A CHARACTERWith Sky Q voice control you can find your favourite programmes faster.To bring this to life we let people at Waterloo station summon their favourite character just by talking into the remote control.  
  • POISE
    POISEDIRECTED BY PLEIX After scrupulous detective work, I discovered that the chassis of the IS was made stronger to aid greater handling when driving. This informed the idea and led to us drawing parallels between the body strength and control of a prima ballerina and that of the Lexus IS, creating a fast paced campaign that used the emerging ‘Trapp’ genre to make people reappraise the brand.
  • NO PLACE LIKE HOME
    NO PLACE LIKE HOMEDIRECTED BY PSYOP Not every day you get to help reposition one of Britain’s biggest brands. I decided to refocus the brand on celebrating all homes, big or small and hero the joys of hunkering down in a warm home at night.
Skills
  • Concept Creating
  • Character Creation
  • Concept Creation
  • Campaign Creation
  • Briefing Creatives
  • Content Creatiion
  • Brand Creative Strategy
  • Asset Creation
  • Art Creation