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Robbie Povey


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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Copywriter - Copywriter - Marketing Copywriter

About me

Robert Povey has been a copywriter at Virgin Experience Days for two years. He’s learned to read, write, and developed a unanimous brand tone of voice. He studied History at university, learning about important things like people and precedent. He wrote essays, survived glandular fever and attended two water polo training sessions. He has worked in a furniture warehouse and a pub. A self-proclaimed ‘man of the people’ this translated itself as free pints and absent tabs. He loves sport, follows politics, likes economics, philosophises about pizza and enjoys pop-culture. He is looking to make the switch to the agency side of life.

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  • Advertising Copy
  • Creative Copy Skills
  • Long Short Copy
  • Straplines
  • Shorts
  • Brand Tone of Voice
  • SEO
  • B2C

Work history



Virgin Experience Days

Apr 2015
  • Bourne End SL8, UK
  • Full Time
  •  Responsible for best-in-class web copy  Developed brand tone of voice  Craft copy for purpose – SEO, PPC etc.  Wrote, managed and audited blog content  Managed social channels via Falcon & AgoraPulse  Worked to develop brand strategy, KBB, drivers  Straplines, micro-copy, bad jokes  Led creative along with lead designer  Adapt TOV for various stakeholders  Write copy for campaign videos  Instrumental in award-winning e-mail campaigns  Big team player in a tight-knit team




University of East Anglia

Sep 2010 - Jul 2013
  • Norwich Research Park, Norwich NR4 7TJ, UK
  • BA (Hons) History, 2:1  Developed an analytical and three-dimensional skill set  Critically evaluated the significance and utility of large bodies of material  Engaged directly with questions and presented independent opinions  Synthesised evidence and argument into logical conclusions  Did presentations, practiced PechaKucha