About me

I’m a designer with experience developing brands, producing digital assets, materials for print, social content, 3D visuals and motion graphics. I have an in-depth knowledge of the Adobe Creative Suite, with Photoshop, Illustrator and InDesign all used extensively throughout my design practice. Supplementing this, I also have capabilities in After Effects and XD, as well as 3D programs AutoCAD and Showcase, plus illustration software Procreate. Notable clients for whom I’ve produced work include IBM, NHS Employers and The Royal College of Nursing.

QuestionsProjectsExperienceTeam

• Would anyone be able to give me some portfolio feedback? If you can it would be much appreciated. Thanks!

Projects

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  Beresford Property GroupIn June 2022, I was asked to develop a brand for Bridlington-based property investment firm, Beresford Property Group. The aesthetic of the company was to be high-end and contemporary and as such, I developed a range of brand assets and guidelines that are clean and modern, with a high-quality feel, brought about somewhat by the gold and navy blue colour palette. The brand guidelines provide guidance on logo usage, supporting graphic elements and typography, amongst other things, with examples
• Dope EnergyThe requirements of the logo for startup energy drinks company, Dope Energy, stipulated that the design needed to convey a sense of invigoration, concentration and refreshment, as well as being unique. To address these criteria, I created a striking hawk/droplet icon, which represents concentration and focus via a bird of prey, as well as both refreshment and the product itself via the liquid droplet. Custom lettering was also created for the word 'Dope', which has italic properties to signify m
• SherbetRebrand concept for electric London taxi company, Sherbet, who wanted to update the overall look and feel of their brand. The new logo features a lightning bolt icon, which is formed from two arrows, signifying direction, and also forms a letter 'S', for 'Sherbet', with the chosen colours of gold and blue representing quality and dependability. Such design elements, as well as typography and patterns formed from the interlocking arrow/bolt icon, have been selected to maintain consistency across
• New Craven HallSince 2016 I've been working with Leeds based wedding and events venue, New Craven Hall, producing a wide variety of visual identity and various other items, including logos, website, stationary and brochures. Featured below are the company logo, 2022 wedding brochure, social post templates, original website and exterior signage.
• The Secret Dining ClubA series of social posts for an event by The Secret Dining Club, taking place at New Craven Hall. The theme of the event, 'illusion', is represented by a range of impossible shapes based on the logo of the event venue, the first initial of 'Secret' and the initials of 'Dining Club'. The collection of designs consists of one advertisement for the event, three clues and one clue reveal, as prospective guests could guess the theme in order to win free entry on the night.
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  Spirits of ScandinaviaOver a number of years, I've worked with alcoholic spirits retailer, Spirits of Scandinavia, on a wide range of projects, from their original logo, right through to their 2021 produce brochure, both of which are displayed on this page. The brochure features a custom illustrated cover, depicting a mountainous scene with a glass of whisky in the foreground, with the inside pages making use of elements of this illustration, whilst maintaining a clean and cool appearance, which is in keeping with t

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Work history

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DesignerCefar
Apr 2022Leeds, United Kingdom
Working as an in-house designer on projects for clients from a range of industries, with work primarily rooted within digital design, specifically websites and systems, although the creation of content for branding, social design and animation are also required as part of this role. Industry-standard software from the Adobe Creative Suite are integral to this position, namely Photoshop, Illustrator, InDesign, After Effects, Premiere Pro and XD.
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DesignerFreelance
May 2016Leeds, United KingdomFreelance
Working first-hand with my own clients, this role has allowed me to work on a variety of project types, including the creation of brand assets, printed materials, social assets and digital content. Clients with whom I've worked include NHS Employers, hospitality venue New Craven Hall and property investment firm Beresford Property Group.

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Skills

• Adobe Indesign/illustrator/photoshop
• Graphic Desgin
• Branding
• Logos
• 3D Rendering
• Hand Drawing
• Lettering
• Illustration
• 3D Modeling
• Logo Design

Education

After Effects Kickstart: Course CredentialSchool of Motion
Mar 2022 - Apr 2022Leeds, United Kingdom
A two-month, intensive course, which taught me the most commonly used After Effects tools and best practices. I am now confident in navigating the After Effects interface and have experience animating professional storyboards. I am capable of animating type, working with both Photoshop and Illustrator artwork in After Effects, basic parenting, shape layers in After Effects, using different effects, basic animation principles, and different keyframe types.
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BA (Hons) First Class, DesignLeeds Metropolitan University
Sep 2011 - Jun 2014Leeds, United Kingdom
Throughout my degree, I was able to explore numerous areas within design, including product, furniture, graphic and web design. Such was the versatility of the course, that I advanced my skills in areas such as 3D modelling, physical model making, workshop manufacture and desktop publishing, to name but a few. Significant projects executed included interactive, musical furniture, small scale multifunctional kitchenware products and environmentally friendly packaging.

Awards

Design Factory 2014 Competition Winnerthe Design Museum
My design for the kitchenware product 'Acorn' was selected by London's Design Museum, as one of the top fourty designs across the UK that represented a sense of Britishness within design. The product was a unique take on the pestle and mortar, with the addition of a concealed rocking blade, for the chopping of herbs. The connection between this particular product and Britain was the influence of the steel industry of the city of Sheffield, and in particular, how grindstones had been used for the milling of corn and then eventually the sharpening of blades.
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Shaper Table Design CompetitionMARK Product LTD
In collaboration with a fellow designer, a design which represented the flourishing creative industry within Leeds was produced and applied to Mark Product's shaper table, which was subsequently housed within Leeds Central Library's Business and Intellectual Property Centre. The design was selected ahead of numerous submissions from other designers.