I am a highly effective and methodical marketer with extensive experience working on the frontline to create, develop and execute marketing campaigns. I have achieved high ROI’s by creating engaging and progressive ideas to confidently identify new business and maximise commercial opportunities. I possess strong organisational and time keeping skills and can communicate confidently at all levels and thrive working independently and within a team.
I successfully delivered regional & local marketing campaigns, demonstrating my experience to create 3rd party partnerships, bespoke content and reactive consumer activations. I produced successful campaigns that featured original ideas across multiple regionals. • Created, developed and implemented regional and local marketing campaigns managing a P&L and keeping in line with the core strategy to work with local teams and ensure strategic executions were developed across multiple platforms, i.e. retail, digital • Developed multichannel plans including promotions, CRM and traditional media working across ATL & BTL campaigns on a regional scale to develop YoY market growth • Managed and created POS strategies which included idea generation and considering the customer experience, consumer messaging and overseeing all printing and logistics • Managed 3rd party media and creative agencies on a day-to-day basis, which included setting objectives, creative approval and budgets to provide successful intended results • Composed post-mortem reports to capture best practice ideas, campaign insights and performance, sharing all results with the local markets and International home office • Identified key events to phase campaigns and target key demographics, obtaining maximum reach and ensuring contingencies and reactive trade plans were considered • Implemented B2B and brand partnerships using redeemable promotional mechanics to drive sales and enhance product exposure whilst identifying upcoming market trends • Established strong communication across all departments to provide project updates, working closely to maximise opportunities and partnerships where applicable • Developed robust reporting to track all local market feedback and activities in order to share updates efficiently and in a timely manner i.e. created materials tracking website In addition to marketing I organised multiple events on varying scales including; gala premieres & talent after parties, CineEurope, sales pitches, trade events and road shows. I created product concepts with strong themes, strong leadership, time management, flexibility, budget management, vendor sourcing and the ability to work in a fast pace environment. KEY ACCOMPLISHMENTS I developed a partnership with the leading telecoms chain and exhibitor in the UAE to create the first 2 for 1 cinema ticket deal. I identified a gap in an emerging market to create a new revenue stream to increase box office admissions and provide sponsored ATL coverage. In exchange the partnership increased the telecoms market share and aligned them strategically as a promotion hub for film to their customers. The partnership led to a two year deal which includes ATL coverage on a monthly basis and a yearly $1M content fee. I partnered with UK retailers and ODEON cinemas to develop the first online merchandise store for DreamWorks ‘Home’. The idea was created from market research and identifying consumers’ needs and their want for merchandise from DreamWorks. The online store was launched exclusively with ODEON and sponsored with a bespoke ATL campaign, including a talent endorsed PSA, outdoor, radio spots, social and editorial coverage. The shop generated successful sales and Home became the second highest grossing animated film in the UK, 2015.
• Managed day to day marketing enquires, capturing and reviewing important market data to analysis with the marketing director, sharing all results in a timely manner • Reviewed all assets on internal management sites checking all formats and file types and supplying materials to all EMEA markets and agencies • Monitored social channels, including Twitter & Facebook to analyse all stats and data with an understanding of content and community management • Ensured marketing deadlines were actioned and completed by all EMEA markets • Managed creative material distribution, including trailer and poster launches • Captured and compared industry insights and future trends using evaluative information of competitor developments in the marketplace • Managed Media promotions on a title by title basis which included planning, working with buyers / channels and providing correctly formatted and localised content • Captured all TV & radio spot information, including frequency and channels for review • Organised marketing conferences for senior managers, including all logistics & tech • Managed localisation of film titles, sub titles and character/talent name translations including DreamWorks, Searchlight, Blue Sky and Regency Pictures • Managed creative approval for all materials across 35 markets • Talent handled at UK/European premieres, international events and film festivals • Organised International press junkets, including booking venues, managing talent, press nominations and publicist enquiries ensuring all schedules are correct and approved
Prior to its merger with Vue Cinemas, Apollo was the UK’s leading independent Cinema chain. I helped the business embrace the introduction of digital technology which revolutionised the 3D experience. Piccadilly Circus was the company’s flagship cinema and prior to my promotion, I was the Deputy Manger from 2006-2010 and Cinema operative from 2002-2006 • Delivered weekly market share reports to the senior management team • Introduced new clients, alternative content & film festivals increasing revenue by 40% • Created new revenue by selling unused media space on screen and outside the cinema • Managed and hosted over 500 events, developing strong relationships with the film and corporate industry. Clients include: 20th Century Fox, Paramount, Warner Bros, Disney, Sony, Momentum, Raindance, Vertigo, Axiom, Lionsgate, Universal, BFI and BAFTA • Managed external media agencies, vendors and retailers • Maximised local exposure working closely with film studios on high-profile releases to create cinema take overs and generate awareness to increase customer traffic significantly during opening weekends or early previews • Created incentive schemes to encourage retail up selling and promotional offers • Managed a strong team with over 25 direct reports through performance reviews, appraisals, monthly staff meetings/fire training and any investigation/disciplinary action