Marketing Product Owner, Founder and Head of Digital. Worked for Google and Candy Crush Saga. Currently at The Natwest Group as a Transformation Product Lead.
Having worked with some of the brightest and most creative businesses I am now looking for a role I can establish myself in long term.
Skills in product management, and as a Head of Digital. Focussed on growth-focused and data-driven experience Marketing. Over 7 years of leadership, and hands-on experience in supporting brands to achieve maximum potential and strategic objectives, such as high online visibility in rapidly evolving markets. Including the end-to-end journey of Digital strategy, delivering meaningful and value led results. Refined communicator with the ability to develop robust professional relationships with clients, staff members, and senior management. Analytical strategist, adept at gathering market insights and developing effective business plans to increase ROI. Adept at driving the entire product lifecycle, including planning, development, and go-to-market strategy. Proficient in Agile, waterfall, Atlassian cloud, JIRA, and Confluence. I have deep expertise in the creative and technical side of Digital Marketing, including, but not limited to; paid & organic social media advertising, content marketing, web builds (including integration with third party software), SEO (technical and content) as well as managing Digital teams.
Projects
- Alright Productions in Affiliation with oXo CreativesWe are looking for a determined presenter/researcher to go out and explore the type of challenges young people experience in 2019. We need someone who preferably has experience of presenting. You will need to use your initiative, be determined and have the confidence to find and interview influential, young people. This will be within the neighbourhoods of London and surrounding areas. You will experience obstacles when trying to find potential guests, so will need to be self motivated and res
Work history
Transformation Product LeadNatwest
London, United KingdomFull Time
Plan, manage, and execute highly complex transformation projects within the agreed timeframe, specifications, and costs. Spearhead product lifecycle, including gathering and prioritising product and customer requirements and defining the product vision to deliver winning products. Coordinate with UX to develop and roll out technologies for exceptional UX.
*Articulating user stories
*Translating complex technical and data challenges to senior stakeholders
*Gained invaluable experience regarding technical aspects of the products to support marketing operations.
*Contributed to business planning through presentations to senior leadership on strategy and vision.
*Accomplished all significant challenges associated with product management across core products.
*Identified areas of improvement and implemented best practices using Dora metrics.
Program LeadGoogle
London, United KingdomFull Time
For this role, I worked in the Google Digital Academy. Their key pillar in educating big business. This included new product updates and features, re-thinking the customer flow and converting these into a virtual, COVID landscape.
• Working with EMEA’s brightest Digital Marketing experts to build out Google’s education portfolio
• Managing flows and roadmaps whilst working on needs and priorities
• Using data to inform decisions for the customer flow
• Delivery of new and existing products to make them excellent instead of good
• Leadership across the full content development journey – planning, scoping, implementation, analysis and reworking
• Developed, maintained and change processes for the large-scale content operations – these were large scale as the program content delivered was across Google’s FTSE100 and EMEA top clients
• Work with top specialists in EMEA to check for content accuracies and ongoing improvements
• Complex teams and stakeholder management – worked across a variety of countries on different versions of the content to many different audiences – this meant rigorous stakeholder management
• Development of product design for new and existing products
• Improve and inspire for idea generation using a myriad of innovation techniques
The effectiveness of these responsibilities rendered the following results
Achievements
• Through improved content development my team developed course content from 3.8/5 average score to 4.5/5 user score.
• Converted face to face educational program into virtual operation in response to Covid-19 pandemic and achieved 4.3/5 rating.
• Created a product called The Virtual Mobile Consumer Lab responding to pandemic needs and earned 4.6/5 satisfaction score.
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Skills
- Digital
- SEO
- Social Media
- Copywriting
- Digital Strategy
- Project Management
- Digital Consulting
- Interviewing
- Product Owner
- Product Marketing
Education
O
O
Business and Marketing ManagementOxford Brookes University
Oxford, United Kingdom
Awards
Drum Awards - Best Hospitality SEO CampaignDrum
Best Hospitality WebsiteDrum