About me

I am passionate about customer experiences. Having played leading UX and design roles in a number of startups including the build of 5 the (2013) top 20 eCommerce awards winning companies in South Africa, directing and strategising through-the-line creative and online products as well as consulting for Some of Africa's largest brands, Investment firms and top advertising agencies, VC’s, business start-ups, MOOC’s, E-Commerce, FMCG, Property Listings, Law, technology, Travel, finance, software & social networking development sectors.

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Projects

• 2

  eCommerce furniture storeThe full brand ID was reworked along with the UI/UX of the site and some strong social, display, packaging and print campaigns which lead to a dramatic increase in sales, media focus and opened the company up to a wider supplier base.
• Zurb based responsive email designA responsive email campaign built using Zurb.
• Media24 eCommerce Landing pageA landing page displaying a number of product verticals for a large eCommerce incubator.
• eCommerce product page revieweCommerce product page review
• eCommerce search functionality reviewUX architecture example of providing a solution to a process.
• Style36 Fashion eCommerce Store Branding, UI, UXStyle36 was another exciting project under Naspers/MIH control under the name Africa Internet Accellerator. I was put in charge as Lead Designer for 5rooms.com, Style36 and later kinderello and rebuilt these previously failing companies alongside eachother.

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Work history

Consultant
May 2015 - Dec 2015
Marketing Director
Feb 2015 - May 2015

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Skills

• Advertising
• Marketing PR
• Visual Arts
• Print Design
• Art Direction
• Design
• SEM
• SEO
• Illustrator
• Indesign
• Photoshop
• UX
• UI
• Analytics
• Adwords

Education

BA Brands Communication
Jan 2007 - Nov 2009