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Rob Teszka is a speaker, research consultant, and performer who helps his clients make the impossible a reality. For over a decade, Rob has produced innovative work involving audiences’ experience of their surroundings and perception of the world. He has contributed to peer-reviewed academic research on the psychology of magicians and their use of misdirection to influence their audience. He combines theory with practice by regularly performing magic and theatre, while working with clients to practically apply this knowledge to business and create projects in the emerging field of experience design. Working with immersive theatre companies Guerilla Science and LASTheatre for clients like Hendrick’s Gin, Rob has performed in live, themed events to further public engagement with science. In digital media, he has helped design and execute online experiences, such as his work with Campfire on the award-winning Byzantium Tests advertising campaign for HBO/Cinemax . His regular consulting work for market research and design firms provides them and their clients with a better understanding of data & analysis tools used in psychology research. Rob’s unique approach combines extensive knowledge of game design and transmedia storytelling with an intuition developed through years of performance experience and a solid, research-based understanding of how people think. Rob Teszka has the background and skills to truly distinguish a product in the modern marketplace, utilizing an in-depth understanding of an audience and their experience.
PhD Psychology. Withdrawn in order to focus on work in industry rather than pursue academic career. Topic was the psychology of magic, focusing on how misdirection techniques influence attention and awareness, and how their workings affect theories of social attention. Dissertation not submitted, but four papers published in peer-reviewed journals.
MSc in Cognitive and Decision Sciences. Interdisciplinary course involving psychology, computer science, philosophy, and neuroscience.