Roberto Jones is working as freelance art director for over 15 years, developing brands, visual identities, editorial projects, and basically anything that requires visual balance and unity. Everything that demands harmony and effectiveness between a message and its communication.
By including psychology in this repertoire, creativity is then used not only to create efficient, conceptual and authentic visual solutions, but also to find subtle meanings and significative perceptions that help us to evolve as human beings.
Projects
- CATAPLOFT - Comedy magazine projectEditorial and graphical project, layout, prospection, jokes... in short, almost everything! And it was awesome! Of course, accompanied by Fábio Lins, the great actor and comedian, the things were easier. The briefing was: make it very attractive to the young audience, using a modern visual language - "As you wish sir!". With a deconstructed and post-modern graphic design, the magazine was featured in several places, drawing attention wherever it was presented.
- VILA BOA VIDA - Corporate Identity for Beach InnVisual identity developed for a beach inn, located in Mariscal/ SC, Brazil. The place is fantastic, with nature for all over. The concept go along with that, representing this beautiful natural energy that embraces the stunning beach inn. The recycled paper used in the entire material gives a great touch as well, matching perfectly with the chosen colors.
- FÁBIO LINS - Visual Identity for ActorVisual identity developed for brazilian actor. Fábio Lins is a extremely talented actor. He has multiple habilities - stand up comedian, writer, theater performer and audiovisual actor. Besides, he uses a modern and critical approach in his works, and seeks a kind of audience critical and modern as well. With that in mind, the visual language created went in the same direction - deconstructed, magnetic and very authentic. One diferent character was developed for each one of his specialities, based in the nature's four elements. The result pleased not only Fábio, but every one that got in touch with that beauties!
- ESPAÇO AMPLUS - Corporate Identity for Psychology ClinicVisual identity developed for a psychology clinic. According to client's briefing, the main idea was to transmit the growing aspect of the psychotherapy; a brand representing an expansion concept. With that in mind, the logo reflects this dynamic motion, expanding itself from its center through symbolic arrows created, that brings the movement. Those main keys, expansion and dynamism, in addition to harmonic colors and typography, were used on the entire identity, creating a concise and strong brand.
- ATIRA SARRO - Stand-Up Comedy Show IDVisual identity developed for the Stand-up Comedy Show Atira Sarro, from the Brazilian actor Fábio Lins. The art developed includes the logo of the spectacle, poster, flyer, invitation, 3 specific variations of the identity for a special trilogy of concerts, and a clothing prints collection. 'Atira Sarro', the name of the show, can be translated as something close to 'shooting jokes'. The visual identity was created based on this metaphor, generating a fairly conceptual, alive and attractive outcome. The client and the audience loved it!
Work history
Freelance Art Director
Curitiba, BrazilFreelance
Skills
- Brand Design
- Art Direction
- Graphic Design
- Branding
- Corporate Identity
- Editorial Design
- Web Design
- Visual Design
- Digital Illustration
- Cover Design
Education
Master's Degree, Psychology
- Curitiba, Brazil
BA, Psychology
- Curitiba, Brazil
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