Robin Mountford

Robin Mountford

Graduate/Creative DirectionLondon, United Kingdom
+ Info

35

Connections
Matt Willey
Jamie Brunskill
Grant Smith
Robin Mountford

Robin Mountford

Graduate/Creative DirectionLondon, United Kingdom
About me
A professionally driven graduate who has graduated in BA (Hons) Creative Direction for Fashion at London College of Fashion. My skills are proficient in Creative Direction, brand image, Mac operating systems, Office and Windows platforms, team managing and organization, styling and cinematography. These skills will provide a professional outcome in demanding work situations. Aspiring to build my professional experience by undertaking work in various roles within the fashion industry, I am passionate about challenging myself in a fast paced environment and being able to take my own initiative of thinking outside the box to provide solutions to any deadline. Being a hardworking enthusiastic learner, who is dedicated to the industry, I thoroughly enjoy working with people especially in team environments. Having a deep, focused interest in the fashion industry, I will strive to apply my skills and experience as a graduate from London College of Fashion to every role and requirement set by my employer.
Projects
  • Fashion Eccentrics
    Fashion Eccentrics
  • Topshop Campaign Concept
    Topshop Campaign ConceptResearch and develop an advertisement campaign as a concept for Topshop's Brixton Store. The basis of this project was to include local influences such as fashion, culture and art to creatively design an advertisement campaign that reflects Brixton and its vibrant cultural heritage. My project includes local art work found in Brixton, known as the 'Brixton Murals' to reflect the surrounding areas and its relevancy to the campaign.
  • Creative Brand Identity - Leica
    Creative Brand Identity - LeicaThis Project is focused on brand image and identity, and explores the role of the Creative Director in developing appropriate brand solutions. My brief was to select a non-fashion brand and re-brand it as a fashion label. The Project is designed to expand my creativity and strengthen my understanding of presentation of ‘the brand’ and its ethos. The ability to demonstrate both creative and commercial expertise, underpinned by an understanding of how to contextualise, is essential in successful brand management. This project also examines brands and cultural, ethical and sustainable influences in Creative Direction for fashion. I have reworked Leica's logo and visual identity to suit the fashion category, while maintaining the original tone of voice, aspirations, and public image. Implementing the new creative brand identity by designing a double-page spread of the brand’s look book for its AW'15 collection has allowed me to conceptually present 'Leica Homme', a contemporary menswear collection for Leica.
Work history
    Front of House Intern
     - 
    I worked as an Assisting Intern on the SS15’ menswear show for KTZ. My role was based within the Front of House team to help organize seating arrangements, welcome guests and assist them to their given seating allocation along with running backstage errands. Utilizing my organizational and communication skills, I was effective in completing these tasks in a fast paced demanding environment that allowed me to further my experience and work efficiently both independently and as part of a team under the supervision of the Floor Manager.
    Freelance Consultation
     - 
    Working collaboratively with the Mobile Product Manager at Lyst to consult and provide valuable feedback and ideas to their ongoing App development. Throughput these sessions, I was able to fully utilize my Creative Direction skills to provide feedback and consultation on current App updates to creatively assist aesthetical changes, improve and promote brand image on the App and demonstrated tech-know-how to apply feedback on App mobility.
+ Show more
Skills
  • Fashion
  • Art Direction
  • Project Management
  • Creative Direction
  • Print Campaigns
  • Office
  • Word
  • Mac OS
  • Fashion Cultural Studies
  • Editoriail
  • Organisation Planning
  • Assistant Duties
  • Styling Product/shoots And Vignettes
  • Concept and Product Development
Education
    BA(Hons) Creative Direction For Fashion
     - 
    BA (Hons) Creative Direction for Fashion is the only course that specialises in creative direction for fashion, and is part of the Honours Degree Credit Framework at the London College of Fashion. It has enable me to explore the subject through a broad range of lectures, workshops, tutorials and projects, both theoretical and practical. It will help you find your own individual working methods and personal visual language. The emphasis of the course is on new areas of visual communication, marketing and brand identity, offering opportunities for cultural, sustainable and technological advancement in the fashion industry; these lie at the heart of the philosophy of this course. The ability to employ, direct and co-create with a creative team, cross-course and cross-College, are tools which apply across a broad spectrum of market levels and products.