About me

I have over 20 years global commercial marketing experience with particular expertise in all digital and social marketing channels. A reputation for delivering growth, overhauling existing sales, marketing and customer services practices and segmenting customer markets in order to maximise ROI across a wide range of challenging B2B and B2C markets. Permanent and contracting experience includes working in a variety of industries from disruptive start-ups to established businesses covering the media, leisure, property and print sectors. A great breadth of experience which includes; strategy development (business, marketing and communications) developing targets, P&L management, branding and product campaign implementation for both B2B and B2C markets. Digitally savvy with a strong background in delivering content rich campaigns as well as driving innovative marketing and PR communications on an international level. I have also worked 'behind the scenes' on a number of operational changes in order to grow divisions and developed commercial ideas to launch companies into new markets. Background highlights include: • 20+ years commercial and marketing experience across media, leisure and technology. • Development of sales, marketing, ecommerce and business strategies with a proven track record of success • Creative and innovative brand and product campaign direction within the full marketing mix • Particular expertise in driving digital, SEO, PPC, social and digital marketing. • Detailed knowledge of digital content strategy, asset management and digital delivery systems including automated CRM • Large scale project and business management and implementation experience • Utilising and commissioning research both pre and post campaign optimising ROI • Excellent presentation and networking skills • Multi-level budget and target management including leading highly successful teams internationally.

QuestionsProjectsExperienceTeam

Work history

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Chief Marketing OfficerSolopress
Oct 2017 - Apr 2018United KingdomFull Time
Marketing Director UK & EuropeThe New York Times
May 2017 - Sep 2017London, United KingdomFull Time

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Skills

• Digital
• Analytic Skills
• Event
• Brand Building
• Marketing
• Marketing Strategy
• Strategic Planning
• Social Media Marketing
• Creative Direction
• Leadership

Education

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U
BSc. Hons Communications and Cultural StudiesUniversity of North London
Sep 1996 - Jun 2000London, United Kingdom

Awards

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Ovation AwardNBCUniversal