About me

Digital Native + Frustrated Creative + Planner = Creative Strategy Guy Audience First Strategist Big Brand and niche brand experience Broadcasting from London I'm a mac, again football fan cheeky chappy closet geek Aesthete @robindthomas

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Work history

Director of StrategyLooping Group
Apr 2023London, United Kingdom
Leading Strategy, Planning, Brand and Creative across the BMW Group • Leading the creation of a completely new luxury auto brand to launch in 2025. Creation of audience segmentation, all brand elements, full ecosystem creation and communications planning for launch and ongoing. • Leading strategy for the IAA and Next Gen events • Leading strategy for Fortnite partnership which integrated vision and new cars into the gaming experience to build relevance with a new demographic. • Leading a new agency wide approach to planning.
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Global Head of Social MarketingHMD / Nokia
Jul 2020 - Mar 2023London, United Kingdom
Leading Social Marketing Strategy, Planning, Brand and Creative across 60 markets • Led the partnership with James Bond and developed the global roll our plan of creative and brand treatments. • Launched revolutionary subscription service that will reduce the impact and e-waste over the life of a mobile phone whilst donating to eco causes • Created campaign that drove the most brand interest since it relaunched 5 years ago. • Created and rolled out new cultural and human focused strategy globally to transform the way we communicate the brand with local market nuance. • Created Facebook live shopping experience to deliver a new seamless shopping experience for launch of new device. • Drove community growth of 12% on a 42% reduction in budget.