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As Digital Marketing Manager at Vivienne Westwood I lead the digital strategy for Vivienne Westwood globally. I oversee the creation and distribution of all content and am responsible for driving traffic, revenue and engagement both online and offline through all digital marketing channels including SEO, PPC, Affiliates, Display and Social. I am also a key driver in the development and functionality of the website, with a focus on increasing conversion rates through implementing changes to improve the overall customer journey and experience. I have successfully helped to launch websites in Korea, Japan and the US and will be the marketing lead for a new company site launch this year.