Robyn Frost Senior Creative

About me

I’m an integrated creative who makes things that matter. I believe the best work leaves a mark on culture, as the best creatives do in their agency. I’m all about the big, beautiful idea, whether it shows up as a heart string-tugging story, funny telly spot, or future-facing bit of innovation. If it’s an idea that makes you say ‘we’ll have to check with legal,’ then I’m into it even more. I’m an art director, copywriter and Londoner with a deep-rooted love of craft and a strong work mentality to match. Awards aren't why I do the job, but if you're a US Immigration Officer then this bit's for you. My work and writing has been featured in Campaign, Daily Mail, BBC, NYT, Adweek, Creative Review, 3% Movement, D&AD, Forbes, Shots, Refinery29, Buzzfeed News + more, I've spoken at the D&AD Festival, Glug London, Bloom, and on the D&AD Podcast, and I've been recognized by Cannes Young Lions, BIMA, Webby Awards, Lovie Awards, D&AD, Campaign Big etc. In 2020 I sat on the jury for The One Club's Young Ones Awards.

Questions Projects Experience Team

Projects

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EE – The World’s First 5G AI StylistWe turned CGI influencer, @shudu.gram, into a virtual fashion stylist for the BAFTAs, to bring fashion fans closer to the red carpet. We used 5G, AI and holographic tech to analyse stars’ garments and serve fans affordable matches they could buy within minutes. We rebuilt Shudu in Unreal 4 gaming engine, taking her from static Instagram influencer to moving character for the very first time. We used holographic tech to bring her to life on the red carpet, allowing her to interact with celebrit
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Google – Search Like a GCelebrating 20 years of Google Search.
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Ask, Alexa – Cannes Young Lions 2018

Projects credited in

1
Greetings from LockdownA postcard series exploring the poignancy of life in Covid-19. They quite literally reframe how we see our homes under quarantine – through the window, with the world outside just beyond and out of reach. Robyn Frost and I asked our friends around the world to share photos of their views with us, then gave each one its own type treatment based on the personality and pace of the city, with a nod to classic postcard design. We shared the work in a Twitter thread, where we asked people to reply
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#BadassBecauseBadass Gal was set up on International Women’s Day in 2018. Their mission - to celebrate women not just for one day of the year, but every day. Focusing on junior and graduate talent, they promoted a single Badass Gal every day to celebrate their amazing achievements. With their one year anniversary coming up, Badass Gal asked photographer Marc Hayden and me if we would help them celebrate all the nominated women with an exhibit. #BadassBecause is a celebration of women who are not afraid to
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This International Women’s Day 2019, meet 100 trailblazers redefining the creative industryDiscover our 2020 list here This International Women’s Day, we’ve launched our latest ‘10x10’ – asking 10 influential industry icons to each nominate 10 trailblazing women and non-binary people who they believe are redefining the creator landscape. The result? An incredible list of 100 trailblazers inspiring change. Our list will be accompanied by a takeover on The Dots – look out for brilliant profiles and projects on the platform as we aim to inspire, as important as ever when considering ‘88