About me
I’m a freelance writer and strategist living in London and I help brands to find their stories and tell them.
I have 5+ years experience and in that time I've worked with biggies like Google, Channel 4, YouTube, John Lewis and V&A, indies like MUBI and Secret Cinema, charities like Greenpeace and Bill and Melinda Gates Foundation.
Projects credited in
- Aesthetica Issue 93: Changing the NarrativeHere we are, firmly in a new decade. The future is now. Moving into 2020, we might begin to reminisce over Y2K fears. The internet was still new, Hotmail was a novelty and the concept of Amazon was still very alien. The world operated at a slower pace and the concept of social media had not been realised. The iPhone did not exist. The rate of technological advancement since then has been completely unprecedented. What will this mean for the future? How will the next decade play out? This issue i8
- Aesthetica Issue 92: Listen and RespondWe are evolving emotionally. This can’t be understated in terms of how this will affect humanity – and future generations. Politically, the world has been in turmoil since 2016: the year of the Referendum and Trump making his way into the White House. We’ve seen and heard things that shouldn’t be happening. This is the 21st century – a time of progress. We shouldn’t be seeing women’s rights surrounding their own bodies being revoked, and the climate crisis being denied. It’s supposed to be bette9
- Better Is Possible | The Green Party | Erin Aniker IllustrationArt Direction from Ailbhe Larkin and Naresh Ramchandani, Pentagram Design, Do The Green Thing. A series of illustrations for The Green Party's #BetterIsPossible digital campaign. Better is possible when we build common ground, not battlegrounds When we turn activism on our streets into legislation in our Parliament When our economy serves our environment and our wellbeing When challenges are solved by the communities who face them When our homes, health and work are seen as green issues Better
- Home PoemsRecently, we’ve been busy collaborating on Home Poems: a series of ten very short films featuring ten very short poems penned by Henry Ponder, a minor British poet who majors in finding interest in the everyday. We really love them because they zoom in on the mediative, beautiful and funny moments that happen around us, indoors - encouraging us all to appreciate what we have. The series was shot in the home of director Steven Qua - with Oscar-winning guest director Kevin Macdonald lending11
- Aesthetica Issue 94: ResilienceIt goes without saying that these are unprecedented times. There is something to remember — our human spirit! Great art changes lives. It takes you to new places and introduce new ideas. This issue of Aesthetica is a true celebration of humankind’s resilience. Inside, there is a selection of in-depth features and interviews, alongside some of the most exciting photographers today who are the redefining boundaries of contemporary art.7
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Skills
- Writing
- PR
- Editorial
- Cultural Journalism
- Digital Journalism
- Social Media
- Content Writing
- Project Management
- Partnerships