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Key responsibility for the online prescence of B-Side. Creative direction and strategy of all online activity, SEO and social media. Organisation of all products uploads, catergories and descriptions etc. Review of all online traffic. Design of branding, lookbooks and any additional creative projects associated with B-Side.
Key responsibility for identity of brand and control of online store. Brand guardian across online and offline store. Maintain and control online store, create digital content for newsletters, social media and e-commerce store. Create brand guidelines, seasonal lookbooks, newsletters, flyers and any other marketing collatoral needed to support the brand.
Key responsibility for all social media activity. Co-ordinate and initiate briefs to support upcoming promotional/marketing campaigns. Analyse and identify opportunities to optimise content. Seasonal lookbook creation/development. Managing sample send outs and daily media communication.