Creative, commercially oriented and highly qualified, I am a professional with ability to inspire passion and focus in others. With 12 years experience in creative direction and visual merchandising I have worked internationally with major brands where I have performed as a self-starter with excellent attention to detail. Expert in applying artistic processes to all areas of work, I have been responsible for managing multidisciplinary teams in high profile projects, delivering excellent organisational skills. I have assumed a leading role in creative departments, visual merchandising and fashion shows. Seeking to take my career to the next level and enthusiastic to work in team.
Work history
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HEAD OF CREATIVEBlack Sheep Coffee
London, United KingdomFull Time
• Creation and implementation of global Marketing campaigns (offline, on-line, CRM). Visual Merchandising strategy, global creative plan and Retail Calendar.
• Creative team coordination and workload management. Lead, inspire and develop the team ensuring brand alignment across all concepts created by the department. • Development of global creative assets. Liaise with external suppliers and creative agencies, from brief through execution, within budgetary parameters.
• Art direction, briefing and coordination of photo, video shootings and other creative productions.
• Achievement of maximum visual impact both in the point of sale and online, to reflect the brand’s DNA and the marketing strategy.
• Forecast and communication of all marketing actions for global campaigns, product launches and openings in order to ensure a perfect execution.
• Ownership of the creative budget, development, forecasting and control. KPI allocation, BI analysis, ROI.
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VISUAL MERCHANDISING FLAGSHIP CONCEPT IMPLEMENTATIONL'Occitane en Provence
- London, United KingdomFull Time
• Visual Merchandising design, development and implementation for the new L’Occitane Flagship concept in partnership with Pierre Hermé. Senior sales team management. (FTC)
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Skills
- Team Managament
- Fashion/retail/luxury
- Photography
- Abobe Indesign/photoshop/illustrator
- Budget Management
- Creative Art Direction
- Creative Production
- Video
- Marketing Campaigns
Education
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Master’s Degree In Secondary School EducationUniversidad de Granada
- Spain
Specialist in Art Education. Grade 9.7:10
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VIDEOMAPPING COURSEEstación Diseño School of Arts
- Granada, Spain
Resolume, MadMapper, VDMX.
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