I believe in ideas, I believe in concepts, what everybody is calling content now is what I've been working with for that past 15 years. Coming up with ideas for brands and making them look fucking good, no matter the medium no matter the format.
I like concepts, they hurt, but I like them. I like the whys, the open questions, the problems. I like smirks and smiles. I like digital, I like print. From GIFs to VR. From silk to 70m2 freaking billboards.
I've handled teams, big and small. The weirdest teams you will ever come across. They spoke Hungarian and Chinese, Portuguese and Czech, Spanish and English (boring). They were 5 and they were 20 peeps, from all corners of this crazy planet.
I love this dying business.
Let's keep it alive.
Work history
Group Creative DirectorHavas Group US
- Beijing, ChinaFull Time
Leading the department responsible for the creative development of Peugeot's communication for all of China. A team of 20+ creatives of all levels, developing fully integrated campaigns, from catalogs to digital experiments, to nationwide TV campaigns.
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Skills
- Art and Creative Direction
- Design
- Concepts
- Conceptual Thinking
- Branded Content
- Advertising Content
- Innovation
- Integrated Advertising
- Creative Strategy
- Advertising
Education
Awards
V
V
Over 70 international awards, nominations and publicationsVarious
Eurobest
D&AD
Epica
New York Festivals
Luerzer’s Archive
Golden Drum
Art Director’s Club Europe
Art Director’s Club Hungary
PIAF - Prague Intl. Advertising Festival
Intercontinental Advertising Cup
Cristal Festival
Meribel
Cresta Awards
Ads Of The World Awards
Golden Blade
Kreativ Hipnózis
Pinnacle Awards
Effie
Mobius Award
Advertising Federation Mosaic Award
Miami Ad School Scholarship Award