About me
A creative and enthusiastic digital producer working in the arts and education sectors with over 8 years professional experience in not for profit organisations. A specialist in editorial and multi-platform content production for young audiences. A critical thinker and proven problem solver with unflinching commitment to deliver innovative and imaginative digital projects, and a strong track record of influencing high level stakeholders. An expert communicator who thrives in culturally diverse environments, and works extremely well under pressure and to strict deadlines.
Projects
- SBTV Twelfth Night x Shakespeare LivesThe first in a series of short films for the British Council and the GREAT Campaign, showcasing the best of the UK's creative sector and celebrating the enduring legacy of William Shakespeare around the 400th anniversary of his death (23rd April 2016). The SBTV collaboration was inspired by Act1 Scene 1 of Twelfth Night, and each artist produced original ciphers inspired by the themes and language in the play.
- Star Cross'dLaura Dockrill’s Star Cross’d is a contemporary retelling of Romeo & Juliet, set on a British beach where two families, both alike in common crime wage a turf war over ice-cream. The second in the #ShakespeareLives series, stay tuned for more re-imaginations of Shakespeare’s key works from British artists throughout 2016.
Work history
Digital EditorBritish Council
London, United KingdomFull Time
Member of the Digital Corporate Communications team, responsible for marketing the British Council’s international opportunities online through the corporate homepage (www.britishcouncil.org), the ‘Voices’ online magazine, the global YouTube channel, and the organization’s corporate social media, specifically Facebook, Twitter and LinkedIn.
Managing the corporate global YouTube channel, including video content strategy, production and development. Supporting editor for British Council Voices magazine including pitching articles, briefing writers and editing copy.
• Established cross-departmental video working group as part of digital transformation programme to share knowledge and best practice for digital video production; wrote video strategy documents including minimum channel requirements, community management guidelines for YouTube, and editorial standards for video production.
• Produced the annual Going Global 2017 video series comprising five explainer animations all and edited in house. The YouTube watch time/retention rate for this series was 61% up 46% from 2016 and 47 % from 2015 (retention was 15% and 14% respectively in previous years)
• Produced video content strategy for corporate YouTube seeing an increase in YouTube subscribers from 26,000 at the end of financial year 2015/16 to 44,000 (cumulative) at the end of 2016/17
• Edited articles which contributed to an increase in readership of British Council Voices magazine from 1.13 million in financial year 2015/16 to 1.88 million (non-cumulative) in 2016/17
Digital ProducerBritish Council Arts
- London, United KingdomFull Time
Part of Shakespeare Lives 2016 team, British Council's most extensive international programme of cultural and educational events with strong digital content, to celebrate Shakespeare's influence on the arts, the English language and civil society. Programme highlights www.shakespearelives.org
Worked across the Council's network of 110 countries and with counterparts at the FCO, UKTI and Visit Britain, in collaboration with the GREAT Britain campaign. Projects delivered in partnership with the BBC, RSC, Shakespeare's Globe, the British Film Institute, Hay Festivals and Shakespeare's Birthplace Trust alongside many other organisations, artists and educators.
Produced and implemented digital content strategy for the Shakespeare Lives in 2016 programme. Developed and maintained the Shakespeare Lives festival website in close collaboration with British Council digital team. Editorial responsibility for commissioning online content. Led on commissioning and development of flagship Shakespeare Lives content including the Shakespeare Lives short film collection, together with interactive digital platforms including Mix the Play, and the Shakespeare short film competition. Worked with BBC and other partners to deliver mass participation social media campaigns such as 400th anniversary campaign in April 2016.
• Developed and maintained main programme website; www.shakespearelives .org which attracted 2,514,000 unique visitors throughout 2016
• Project lead for Shakespeare Lives short film collection. 11 short films which received 4,453,607 online views, and collaborated with British artists including Vicky McClure, Viktoria Modesta, SBTV, Frank Cottrell Boyce and Laura Dockrill. The films have won accolades at international film festivals including Sundance, Raindance, and London Short Film Festival. Gained special dispensations to shoot in prominent locations including the Treasury bowl as granted by the Foreign and Commonwealth Office
• Shakespeare Lives short film collection was primary content for British Council YouTube during 2016, and drove an increase YouTube subscribers from 26,000 at the end of financial year 2015/16 to 44,000 (cumulative) at the end of 2016/17
• Developed social media content which contributed to overall #ShakespeareLives campaign reach of over 2.7 billion worldwide, and over 50 million people actively engaged
• Developed content for co-curated BBC/British Council platform hosted on the BBC, which received 3 million page views from 1.7 million unique users in six months (April – September 2016)
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Skills
- Digital Content
- Editing
- Creative
- Web Content
- Development
- Content and Media Writing
- Comissioning
- Adobe Photoshop
- Digital Analytics
- Production
Education
C
C
Digital Marketing DiplomaChartered Institute of Marketing
- London, United Kingdom
CAM Foundation
English Literature with Creative Writing PhilosophyUniversity of Leeds
- Leeds, United Kingdom
English Literature with Creative Writing & Philosophy