Roma Baig

Creative Marketing Executive / Graphic Designer

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  • LocationUnited Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Video
  • Design
  • Email Marketing
  • Film Production
  • Social Media Marketing
  • Event Planning
  • Final Cut Pro
  • Indesign
  • Office
  • Photoshop
  • Powerpoint

Work history

Currently

Creative Marketing Executive & Graphic Designer

Centenary Lounge Equinox Designs

May 2009
  • ? Designing and producing marketing materials such as menus, posters, banners and leaflets using Adobe Photoshop, InDesign and Illustrator. ? Executing tailored marketing campaigns to promote the business to a specific audience such as commuters or attendees of nearby football matches on match-days. ? Producing and writing copy for B2B marketing materials for use in pitches when acquiring new units for the expansion of the business. These marketing materials are also used to showcase what the business has to offer, which in turn helps to attract potential investors. ? Overseeing the execution of the existing marketing strategy when a new branch of the business is opened. ? Providing marketing materials for, and attending, industry events such as food festivals. ? Running social media accounts for the business as well as producing content for these digital marketing channels. ? Filming and editing video content for the company website and social media. ? Maintaining the company’s brand identity throughout all marketing output. ? Implementing an incentivised customer feedback campaign to help increase customer retention whilst also gaining valuable information on how to improve customer experience. ? Working with developer’s to create company App. ? Set up graphic design business and website aimed at assisting start-ups and small businesses. ? Designing and writing copy for marketing materials such as business cards, logos, leaflets, posters and brochures. ? Attending networking events to acquire new clients. ? Managing social media of the business as well as website content using WordPress. ? Creating and sending email marketing campaigns using MailChimp.

2015

Assistant Events Manager

Brandscape Group The Young Driver Training Ltd

Jan 2015 - Aug 2015
  • ? Designed marketing materials for events such as posters, signs and birthday party flyers. ? Experience of SEO when using SiteControl to edit content and structure of the official Young Driver website and blog. ? Produced content for marketing emails to the Young Driver database. ? Managed social media channels for Young Driver and kept these up to date with news and offers to acquire new customers organically. ? Conceived offers and promoted these via the website blog as well as social media. ? Attended intensive Social Media Training course with SocialB. ? Took initiative to optimise the ‘recommended venues’ feature on the website to market other nearby venues and in turn increase bookings. ? Increased customer retention through direct marketing campaigns to existing customers, such as up-selling events via social media, email and text messages. ? Oversaw all logistical aspects of planning multiple simultaneous events running across the UK on a weekly basis. ? Created invoices, purchase orders and managed hiring portable units for Young Driver and Land Rover Start Off-Road events. ? Trained new team members in how to use the company’s multiple booking systems. ? Arranged transport and hotel accommodation for driving instructors and hosts for weekly events across the UK. ? Organised and managed group bookings and events for schools, youth groups and charities across the UK. Also maintained strong relationships with heads of these organisations. ? Delivered customer service to a high standard when dealing with bookings and complaints.

2015

Sales Advisor

Schuh

Nov 2014 - Jan 2015
  • Worked in an exciting environment with a hardworking attitude. Dynamic, fashion conscious and was passionate about delivering quality customer service.

2014

Events Assistant

London Cocktail Week

Sep 2014 - Sep 2014
  • ? Worked within the events team overseeing various logistical aspects of the event such as exchanging wristbands and replenishing stock. ? Visited participating bars to ensure management were happy and operating efficiently.

2014

Venue Coordinator

Oxjam Music Festival

Jul 2014 - Sep 2014
  • - Managed the volunteers and professional photographers, as well as the handling of cash donations at the event. - Coordinated with venue management to ensure the event ran efficiently and looked after live bands that performed throughout the day. - Contacted local businesses to hold fundraising events to help promote the festival. Designed and produced marketing material for a fundraising event, which was displayed around the venue and was featured on Oxjam’s official social media pages.

2013

Post Production Assistant

Clear Cut Pictures

Jul 2013 - Jul 2013
  • Worked with the runners, sat in the MCR library and shadowed an online audio editor.

2013

Production Assistant

Create

Jul 2013 - Jul 2013
  • - Edited audio interviews and various snippets for their radio station ‘FunKids’ using Adobe Audition. - Edited videos for the company’s official website. - Wrote a script for the weekly Top 40 Music Singles Chart.

2013

Production Assistant

Pretzel Films Ltd

Jun 2013 - Jun 2013
  • - Assisted a Producer and carried out equipment hire cost analysis for an upcoming shoot. - Selected material and edited some footage for a documentary. - Was the runner on a shoot for London Midland, as well as a pop music video.

2011

Guest Service Host

Ramada Encore Hotel

Jan 2011 - Dec 2011
  • Worked in the hotel’s restaurant and bar for breakfast or dinner shifts, taking guest’s orders, delivering room service, running to and from the kitchen and serving food and drink to the company brand standards.

2010

Marketing & Communications Assistant

Chiltern Railways

Jul 2010 - Jul 2010
  • - Wrote press releases for the official website and also distributed it to local newspapers. - Wrote copy and conducted interviews to generate content for the weekly newsletter. - Ensured BBC film shoots ran efficiently and safely at Banbury and London Marylebone stations. - Had an insight to pitching and development ideas at the annual marketing meeting.

Education

2014

BA Media Arts

Royal Holloway, University of London

Aug 2011 - Jun 2014
  • ? Produced a short film as part of final project. Including conception of idea, planning budgets, schedules and cashflows, as well as all casting and filming. ? Gained experience as a camera operator, sound recorder, 1st A.D, scriptwriter and cinematographer.