Roma Baig

Roma Baig

Creative Marketing Executive / Graphic DesignerLondon, United Kingdom
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Roma Baig

Roma Baig

Creative Marketing Executive / Graphic DesignerLondon, United Kingdom
Work history
    Creative Marketing Executive & Graphic Designer
    ? Designing and producing marketing materials such as menus, posters, banners and leaflets using Adobe Photoshop, InDesign and Illustrator. ? Executing tailored marketing campaigns to promote the business to a specific audience such as commuters or attendees of nearby football matches on match-days. ? Producing and writing copy for B2B marketing materials for use in pitches when acquiring new units for the expansion of the business. These marketing materials are also used to showcase what the business has to offer, which in turn helps to attract potential investors. ? Overseeing the execution of the existing marketing strategy when a new branch of the business is opened. ? Providing marketing materials for, and attending, industry events such as food festivals. ? Running social media accounts for the business as well as producing content for these digital marketing channels. ? Filming and editing video content for the company website and social media. ? Maintaining the company’s brand identity throughout all marketing output. ? Implementing an incentivised customer feedback campaign to help increase customer retention whilst also gaining valuable information on how to improve customer experience. ? Working with developer’s to create company App. ? Set up graphic design business and website aimed at assisting start-ups and small businesses. ? Designing and writing copy for marketing materials such as business cards, logos, leaflets, posters and brochures. ? Attending networking events to acquire new clients. ? Managing social media of the business as well as website content using WordPress. ? Creating and sending email marketing campaigns using MailChimp.
    Assistant Events Manager
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    ? Designed marketing materials for events such as posters, signs and birthday party flyers. ? Experience of SEO when using SiteControl to edit content and structure of the official Young Driver website and blog. ? Produced content for marketing emails to the Young Driver database. ? Managed social media channels for Young Driver and kept these up to date with news and offers to acquire new customers organically. ? Conceived offers and promoted these via the website blog as well as social media. ? Attended intensive Social Media Training course with SocialB. ? Took initiative to optimise the ‘recommended venues’ feature on the website to market other nearby venues and in turn increase bookings. ? Increased customer retention through direct marketing campaigns to existing customers, such as up-selling events via social media, email and text messages. ? Oversaw all logistical aspects of planning multiple simultaneous events running across the UK on a weekly basis. ? Created invoices, purchase orders and managed hiring portable units for Young Driver and Land Rover Start Off-Road events. ? Trained new team members in how to use the company’s multiple booking systems. ? Arranged transport and hotel accommodation for driving instructors and hosts for weekly events across the UK. ? Organised and managed group bookings and events for schools, youth groups and charities across the UK. Also maintained strong relationships with heads of these organisations. ? Delivered customer service to a high standard when dealing with bookings and complaints.
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Skills
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Video
  • Design
  • Email Marketing
  • Film Production
  • Social Media Marketing
  • Event Planning
  • Final Cut Pro
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
Education
    BA Media Arts
     - 
    ? Produced a short film as part of final project. Including conception of idea, planning budgets, schedules and cashflows, as well as all casting and filming. ? Gained experience as a camera operator, sound recorder, 1st A.D, scriptwriter and cinematographer.