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I’m a driven marketing professional with account management experience in financial services, and an interest in the technology industry. I’m keen to make use of my analytical skills in a varied role, and in doing so get a wider overview of how a business works. I'm looking for my next role to offer significant ownership where I’ll be constantly challenged.
• Responsible for customer lifecycle multi-channel marketing communications with the aim of supporting maximum ROI per campaign • Working on an industry-wide project to prevent customers from falling victim to scam calls – co-ordinating the multi-channel customer marketing communication strategy and managing the budget for the project on the TalkTalk side • Building relationships and acting as the voice of the customer internally across numerous functions within TalkTalk as well as with external creative and data agencies • Responsible for all customer communications related to a customer retention project designed to project the value of the TalkTalk product and engage customers to prevent churn • Manging a project to relaunch internal processes and ensure maximum efficiency across a large marketing team
• After 15 months in my previous position, gained a management position on the client marketing team, working on the company’s most profitable account on an insurance product novel to both the business and client. • Project managed the launch of a brand new mobile phone insurance product for the company and became the key expert and point of contact for the product internally and for the client • Worked closely with the sales and business development teams to pitch the new product proposition to Sky; and maintained relationships and account activity in line with partnership strategy • Managed the integration of the product into existing company systems and marketing campaigns, involving tracking weekly KPIs and analysing output to provide further recommendations for testing • Mapped out the customer lifecycle journey for Sky customers and conducted in depth market research to determine best approach for the new product proposition • Contributed towards an internal project designed to equip Domestic & General to continue to be a leading insurance provider for Sky by redesigning an established product. I was repsonsible for co-ordinating these changes with internal systems and across numerous departments such as IT, Underwriting, Finance, and Legal.
• Proposed, planned & executed a project to drive renewal of plans, destined to deliver an additional £4m in fee for the business by FY18. This involved building relationships cross-functionally across the business • Owned day-to-day management of multi-channel retention campaigns. This entailed regular proactive analysis, recognising issues where I identified opportunities to drive growth for my key accounts • Provided weekly updates using post campaign analysis involving presenting of current account activity in my areas to senior marketing stakeholders. Within my first few weeks with the company I was required to present to the CEO • Proactively detected opportunities to drive business growth through collaboration with the MI teams and use of financial models and data analysis; drawing on past learnings to maximise potential of these prospects • Through development of working relationships, became the key point of contact for customer loyalty and retention across the business and for my given accounts, including the company’s largest client, worth £150m • Liaised with internal design teams, financial promotions and legal contacts to ensure all messaging is on brand and compliant whilst keeping a strong, creative message