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Projects credited in
- ŠKODAMOT Yourself is an idea we pitched to ŠKODA in 2017. A partnership with cancer activist Errol McKellar. If detected early, prostate cancer has a 98% cure rate. But it’s killing over 11,000 UK men every single year. The problem? Men don't know that they have it. Men don’t visit the doctor as often as they should and prostate cancer shows no symptoms until it’s too late. Due to its aggressive nature, this can be within a year. To truly take-down prostate cancer, ŠKODA and Errol had to ensure a
Creating and overseeing global campaign for clients like Zurich Insurance, Nespresso among others.
Integrated Art Director
Creating integrated campaign for local and global brands like Johnson&Johnson, Whirlpool, AMBEV (Guaraná, Soda, Sukita), Telefonica, Vivo and others. Helped to win the Vivo (the Telefonica telecommunications brand in Brazil) account. Created a new campaign and signature for Johnson's Baby that became global. Attend international pitches in Brazil and in Europe. Won the global pitch to launch the first Firefox Smartphones campaign worldwide. Have won numerous national and international awards.
- Art Direction
- Production Management
- Creative Direction
- Creative Strategy
- Integrate Campaign
Cannes Lions Cyber BronzeIntegrated Campaign for Johnsons Baby. http://www.ronaldotavares.com.br/hello-my-name-means.html
Cannes Lions Titanium & Integrated ShortlistIntegrated Campaign for Johnsons Baby. http://www.ronaldotavares.com.br/hello-my-name-means.html
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