Projects credited in
- NikeUK Tech Pack ArmouryThe Nike Sportswear Tech Pack Armoury was an immersive experience, which tested the Tech Fleece Aeroloft Collectiion and eight new Sneakerboots against the weather elements (snow, wind, and rain). Hosted in a secret location in the heart of Soho, media and influencers got the opportunity to go though an unique and educational journey. With the primary aim to showcase and educate the Aerolofe collection product benefits, this immersive experience elevated the innovative features, showing to func
- JuraFounded on the Isle of Jura in 1810, Jura’s distillery has seen its fair share of visitors in its time. One place their whisky hadn’t yet ventured to though, was the USA. With a burgeoning market for Single Malt Scotch Whisky developing across the Atlantic, now was the time to make that journey. To rise to the challenge, we were tasked with making their 10 Year Old Single Malt fit-for-purpose: the truest, boldest, and proudest expression of Jura yet. Cut-off from mainland Scotland, notoriousl13
- Jura 1984 VintageGeorge Orwell wrote his best-selling novel Nineteen Eighty-Four whilst staying on the Island of Jura. In 1984, the Scottish distillery casked just 1,984 bottles of a rare malt whisky that came of age thirty years later. We created a unique brand idea for the launch that would celebrate the remarkable link between the Island of Jura and George Orwell’s modern masterpiece. We created a creative platform based on the brand idea of duality and the theme of censorship. The idea encompassed pack, PR,
- Butterfly TwistsButterfly Twists is a fashion brand that sells pumps, wellies and ballet shoes that fit perfectly into the lives of young urban women. Our key thought – ‘Never stick, Twist’ – captured the role of the brand in empowering women to get ahead of the curve. Our take on the brand’s butterfly logo became a living, breathing entity that grew, tessellated and multiplied as it spread its wings. Not just a framework for brand consistency and recognition, it could also be a platform for visual twists, la8
- Young'sEvery Young’s pub has its own story, unparalleled character and is unique to its local community. Our task was to create signs with stories, for pubs with soul. Working with selected illustrators, we crafted 120 signs that were unconventional and idiosyncratic, whilst also refreshingly modern. Each one tells a story of the pub beyond: ‘The Castle’ sign reflects the pub’s history as a theatre through modernly illustrated stage lights, while ‘The Albion’ sign in Fleet Street was created using trad14
- PG tipsInspired by the brand’s creative platform ‘Keep it Tea’, our creative strategy was to hero the power of simplicity and unearth the very essence of what makes PG tips distinctive. We recast the PG brand mark as the hero of the pack, allowing it to stand proud by removing layers of generic messaging. The playful interaction of green and red, inspired by the ‘togetherness’ nature of tea and PG tips in particular, became the foundation for a distinctive visual brand language beyond pack. Whilst t1
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Work history
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Freelance Visualiser / illustratorRoar Illustration Ltd
London, United KingdomFreelance
Freelance Visualiser / Retoucher & Illustrator specialising in photoshop and Cinema4D visuals working for: Nike, Coca-Cola, Cadbury's, Ab-InBev, Diageo, Mars, Unilever, P&G, Pepsico, Nestle, Brand Opus, CBA London, Geometry, Bompas & Parr, Design Bridge, Pearlfisher, Bulletproof, Siren Craft Brew & Merlin Entertainment.
Continuous work as 2D/3D designer, retoucher and illustrator. Working across a broad range of projects, brands and disciplines. Taking projects from initial brief and concept through to completion. Pro actively working alone or a key member of a team.
senior visualiserJones Knowles Ritchie
- London, United KingdomFull Time
Creating visuals for on-pack and brand world to the highest standard for big household name brands. Using a combination of in-house photography, 3D modelling and photoshop work to answer the brief and inject creativity and dynamic perspective always taking into consideration lighting, texture and colour.
Retouching final artworks for global campaigns and working with photographers to ensure the final look and feel. Leading the development of 3D animation within the company. Working with all teams necessary to reach the clients needs. Managing freelancers and junior members of the team. Constantly pushing new techniques and technologies to help the process.
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Skills
- Abobe Illustrator
- Adobe Photoshop
- Cinema 4D
- Animation
- Illustration
- Advanced Retouching
- Drawing
- Sketching
- Photoshop
- Print Design
Education
Bachelor Of Arts (Honours), IllustrationUniversity of Portsmouth
- Portsmouth, United Kingdom
BA degree in Illustration studying traditional print techniques and digital illustration & photography
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National Diploma, Art Foundationbuckingham chilterns university college
- High Wycombe, United Kingdom
Awards
Wood pencilD&AD
The Domino Effect
Over the years, Domino’s packaging had become overloaded with generic messaging that had little impact with consumers. Our task was to make Domino’s the definitive article once more by redesigning its delivery boxes in the UK. Knowing that 96% of all Domino’s pizzas are sold in pairs, we made the brand’s iconic red and blue domino logo pivotal to the design, and used the brand’s pizza combo deal as a canvas to bring it to life – one red box, one blue box. The result was bold, brave and simple packaging design.
https://www.dandad.org/awards/professional/2017/packaging-design/26326/the-domino-effect/