User experience and interface design Design of navigation and information architecture of the website Design and development of the micro-website “Audio feed back” from the University of Leicester Skills and achievements: Development of graphic Identity of micro-websites applying the brand system previously developed for the University’s Website
Leading the digitalization project of the current collection in the department; photographic sessions and digital edition of the several objects of the collections The department is compiling the catalogue of the British Museum, which contains thousands of objects available to consult on line through the data base software Merlin. The objective of the program is to reunite the image collection of those objects make them available for the research community. Interpretation of the analysis data of the exhibition “Coins and the Bible” and the “Citi Room” (from Citi Bank) at the British Museum. Skills and achievements: Manipulation of digital resources Image edition Collection management Interpretation and data analysis of audiences Analysis of exhibition design
Leading team for the design of the website: Banamex / Citi Bank, Mexico (Audiences in Latin American and the USA) Tasks: Senior designer at the Creative department of the website BANAMEX; worked designing the main website; micro-websites developed for specific products and events; promotional campaigns; on line marketing strategies and e-banking and e- costumer services. The project was developed according the international standards & branding system of Citi Bank; design and concept for digital campaigns focussed on the Latin-American market in the USA and Latin America market. Art direction for both, digital and printed campaigns • Collaboration with the training program of the junior designers team • Collaboration with another premium projects of the agency such as Renault and Best Day, developing graphic elements for the on line campaigns and email marketing • Design and development of visual strategies; responsive design Skills and achievements: •Effective and functional design of visuals for Mobile Apps for the financial institution (iPhone, iPad, Android and Blackberry devices) •Effective Design for the different micro websites of campaigns, services and premier markets •Design and art direction for digital campaigns, required for the several products of the financial institution´s market. • Email marketing and constant updates for visual contents required in the entire website. • Design and art direction for printing campaigns • Interpretation of briefs into effective graphic solutions • Design considering the specific requirements of devices and platforms • Expert on brief and presentations to clients
Activities • Design for visual solutions required in several projects across different market targets (food, health, museums, cultural, editorial, travel, services, IT, entertainment, etc.). • Briefing, Web Design, branding. Corporate image and development of visuals for media products • Mobile Apps and on line services • Manager of the Design Department, training of the Junior Designer’s team • Project management, direct collaboration with the IT and developers team • Client communication • Budget planer • Expert on brief and presentations to clients • Design considering the specific requirements of devices and platforms Skills and achievements: • Design of the interface for the digital platform of museums of the Intituto Nacional de Antropologia e Historia, Mexico City • Design of the interactive materials required for the Audience’s evaluation of the exhibition: 200th anniversary of the Mexican Independence (Museo del Palacio Nacional, 2011). • Head of Design for the account: Puerto Madero Restaurantes (USA and Mexico) • Head of Design for the Mobile App Bacardi • Design of the interface for the Interactive Games: Torneos and Champions, at The Hall of Fame of Football (Mexico) • Interface design for the mobile app Televisa Deportes and Televisa Noticias,(TV networks and live broadcasters), Mexico.
Activities, skills and achievements: • Communication with clients • Project management in several projects and accounts (health, museums, cultural, editorial, services, IT, educational, technologies, vehicles industry, retail, etc.) • Organizational skills and leadership • Head Designer for web design projects, branding and corporate image • Budget planner • 2009-2011. Manager of the Editorial Department Skills and achievements: • Design of interactive materials to support the exhibition: 200th anniversary of the Mexican Independence (Museo del Palacio Nacional, 2010) •Interface design for the digital series: The Audience’s studies of the Instituto Nacional de Antropoligia e Historia: ”The visitors of..” collecting data, collection information and exhibition’s records of several international exhibitions that took place in the Museo Nacional de Antropologia e Historia, and other relevant venues of the Institute. • Designer of the websites and digital campaigns for several clients in wide number of industries such as: Renault, Cambalache Restaurants, The Mexican Exterior Affairs Ministry, and others. National Institute of Anthropology and History (Mexico) Position: Junior Designer/Internship Activities, skills and achievements: • Design of text panels and interactive materials for several exhibitions (National and International) • Documentation of the exhibitions and collaboration with the Senior Designers • Printing process and installation of the materials required in the exhibitions. • Development of editorial materials, texts panels and labels.
• Design of text panels and interactive materials for several exhibitions (National and International) • Documentation of the exhibitions and collaboration with the Senior Designers • Printing process and installation of the materials required in the exhibitions. • Development of editorial materials, texts panels and labels.
award for economical suppport for students fees in the United Kingdom Universities.
Santander Scholarship for UK Universities