Rosanna Motz

Rosanna Motz

Brand Design Lead & host of Ladies, Wine & Design BerlinBerlin, Germany
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Rosanna Motz

Rosanna Motz

Brand Design Lead & host of Ladies, Wine & Design BerlinBerlin, Germany
About me
Creative professional, entrepreneur and networker with 9+ years experience in managing design projects, leading teams and well established connections in the Berlin creative scene. I am currently the Visual Design Lead at Babbel and co-host of the female creative network Ladies, Wine & Design in Berlin.
Projects
  • lokavor – Branding for a local food community
    lokavor – Branding for a local food communitylokavor is the platform connecting consumers with producers and destributors of local produce. The app lets you find shops near you and allow producers to reach new customers. The website has additional branded content like farmer portraits, tipps and recipes.
  • Berliner Akzente – Award winning corporate publishing magazine
    Berliner Akzente – Award winning corporate publishing magazineQuarterly print and monthly online magazine for Berlin bank Berliner Sparkasse.
  • Spice Nerds – Branding & campaign for a food startup
    Spice Nerds – Branding & campaign for a food startupWhy only spice your salad up with dressings? The startup Spice Nerds aims to upgrade your veggies, your meat, your ice cream. Bursting with flavour and made with all natural and organic ingredients.
  • Mittelhof – Branding for a social welfare company
    Mittelhof – Branding for a social welfare companyMittelhof is a social welfare company running kindergartens, neighbourhood houses and more. They needed to brand themselves as friendly and professional care takers as well as good employers. We handcrafted the identity and recruiting campaign with great help of illustrator Christine Rösch.
  • Deutschland, mein Garten. – Campaign and content marketing
    Deutschland, mein Garten. – Campaign and content marketingWhere does your food come from and who produces it? The members of the cooperative BVEO produce 90 % of the fruit and vegetables on the German market. To withstand the growing pressure of imported produce, a B to C campaign explains and promotes the benefits of buying local.
  • Book Design
    Book DesignDesigning a book is like a branding project. With inside experience working in the publishing industry, I know how to make a book design transport the message of the author and appeal to the market at the same time. Some of my recent book projects.
Work history
    B
    B
    Visual Design LeadBabbel
    Berlin, GermanyFull Time
    P
    P
    Senior Art DirectorPretzlaw
    Berlin, GermanyFull Time
    As art director I'm responsible for numerous clients in the fields of food industry, banking, social housing and facility management amongst others. I'm supervising a team of junior designers, developers, photographers and printers. _Brand strategy and identity design _Planning and art directing corporate publishing projects _Campaign strategy and execution _UX/UI design
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Skills
  • Art Direction
  • Team Building
  • Editorial Design
  • UX
  • UI
  • Creative Direction
  • Brand Strategy
  • Branding
  • Advertisement
  • Networking
Education
    F
    F
    MAFachhochschule Potsdam
     - Potsdam, Germany
    Master of Arts in interdisciplinary design. Emphasis on design research, thesis on planned obsolescence.
    H
    H
    BAHochschule Mannheim
     - Mannheim, Germany
    Bachelor of Arts in Communications Design. Emphasis on editorial design and typography.