Creative professional, entrepreneur and networker with 9+ years experience in managing design projects, leading teams and well established connections in the Berlin creative scene. I am currently the Visual Design Lead at Babbel and co-host of the female creative network Ladies, Wine & Design in Berlin.
Projects
- lokavor – Branding for a local food communitylokavor is the platform connecting consumers with producers and destributors of local produce. The app lets you find shops near you and allow producers to reach new customers. The website has additional branded content like farmer portraits, tipps and recipes.
- Mittelhof – Branding for a social welfare companyMittelhof is a social welfare company running kindergartens, neighbourhood houses and more. They needed to brand themselves as friendly and professional care takers as well as good employers. We handcrafted the identity and recruiting campaign with great help of illustrator Christine Rösch.
- Deutschland, mein Garten. – Campaign and content marketingWhere does your food come from and who produces it? The members of the cooperative BVEO produce 90 % of the fruit and vegetables on the German market. To withstand the growing pressure of imported produce, a B to C campaign explains and promotes the benefits of buying local.
Work history
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B
Visual Design LeadBabbel
Berlin, GermanyFull Time
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Senior Art DirectorPretzlaw
Berlin, GermanyFull Time
As art director I'm responsible for numerous clients in the fields of food industry, banking, social housing and facility management amongst others. I'm supervising a team of junior designers, developers, photographers and printers.
_Brand strategy and identity design
_Planning and art directing corporate publishing projects
_Campaign strategy and execution
_UX/UI design
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Skills
- Art Direction
- Team Building
- Editorial Design
- UX
- UI
- Creative Direction
- Brand Strategy
- Branding
- Advertisement
- Networking