About me
I am a digitally savvy marketing executive with a strong background in digital marketing, membership and retention and email.
I am passionate about digital marketing and am proficient in html, CSS, Photoshop, Dreamweaver and a number of analytics platforms (including Google DoubleClick for Publishers, Google Analytics and app platforms).
Work history
Marketing Executive
London, United KingdomFull Time
I currently work as a marketing executive within the Customer Conversion team at The Economist. In my role I am responsible for planning, implementing and overseeing our global campaigns for our owned audiences (users who already interact with our content). I design, send and analyse our monthly email campaigns, oversee and report on marketing activity on our apps, and report on campaign and sales results daily.
Digital Marketing Executive
- Norwich, United KingdomFull Time
At Archant, a regional media publisher, I was the digital editions marketing executive. In this role I managed a portfolio of 14 daily and weekly digital newspapers. I devised and implemented quarterly marketing campaigns across online (email, website and SEO) and offline (events, direct mail, telemarketing) channels. I also managed internal and external stakeholder relationships including communication with our publishing house.
Skills
- Campaigns Reporting
- Digital/online Marketing
- Customer Acquisition
- Customer Engagement
- Campaign Planning
- Campaign Production
Education
Marketing MSc
- Norwich, United Kingdom
I achieved an MSc in Marketing at the University of East Anglia where I studied the core disciplines of marketing, including integrated communications, campaign strategy and brand management, as well as modules in technology management, accounting and market research.
Art History
- Norwich, United Kingdom
I achieved a BA in Art History from University of East Anglia, studying modules covering archaeology, architecture and museology. I specialised in the Pre-Raphaelites.