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Copywriter and journalist. Six years of industry experience producing high-quality content and engaging copy for ecommerce businesses and consumer media. Biggest achievements to date: the successful completion of over 2,000 original, SEO friendly product descriptions for Harmony Store. Interviewing the James Bond 'Skyfall' stunt co-ordinator for Adventure Bike Rider magazine. Feature commissions for Cosmopolitan UK and Glamour. Instructing the readers of Zoo magazine how to take off a bra (it was educational, honest!). Room for improvement: I should be better at updating my personal blog and tweeting. Cut down time getting hung-up on small details and aim for the bigger picture. One thing I'm ace at: Getting important stuff done (aka: proactive). Personal interests: Cleaning and organising, because it's therapeutic in ways writing is not. Snowboarding, when the budget allows for it. Cycling, mainly as a better way to get around London.
Defining this new role within the company and creating relevant material and resources to fulfil the role, such as writing an implementing a house style guide to ensure continuity across the site and all social platforms Managing a small team to oversee the successful upload of over 2,000 products to the site, all to be completed to a tight deadline Creating product copy for over 2,000 products that all adhere to good SEO practice Increasing brand awareness using social media channels and email marketing. Successfully growing audiences across all channels and consistent 20% CTR on email campaigns Creating product and blog/feature copy that adheres to SEO values and continuing to grow skills in this area for increased ROI on content. Demonstrated by steady increase in revenue gained through blog content Creating shareable, accessible content to all target audiences relevant to the Harmony brand Good working knowledge of Google Analytics to track content success Self-taught on Magento e-commerce platform and teaching basic skills to colleagues Uploading content using WordPress CMS – including copy and images Securing consumer and trade press coverage by writing and sending press releases to relevant media organisations
Achieved a 2:1 BA (Hons) degree in Writing For Media Arts. The course covered various practical styles of media writing from feature editorial, profile interviews and news reporting for print and digital media, to film script, documentary and TV writing for screen. Covered social and media theory with completion of a third year dissertation.