Work history
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Brand ManagerALIGNE
Mumbai, IndiaFull Time
● Managed marketing campaigns across channels that resulted in 30.5% incremental sales
● Researched product offerings and competition to develop an effective brand strategy
● Monitored purchase behavior via Google analytics and implemented findings into product promotion, development and identified 3 new markets for expansion
● Developed and executed plans for the creation of the company website on Shopify along with maintaining, updating product offerings, and optimizing it for search engines (SEO)
● Advocated for the company in social media spaces, engaged in dialogues, and answered queries. Increasing customer engagement by 50%
● Organized and prepared for large scale exhibitions (Design One) and events (TEDx) by liaising with various internal & external teams
● Implemented strategic collaborations to increase brand value and sales
● Created and managed marketing collaterals to establish & maintain product branding
● Devised email marketing strategy using Mail-chimp. Achieved 16.8% click rate
● Monitored budget for advertising and promotion.
● Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Skills
- Offline Marketing
- Digital Maketing
- Socia Media
- Project Manageent
- Content Developer
- Event Management
- Market Reseach
- Branding
- Costumer Experience
Education
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MBAAston University
- Birmingham, United Kingdom