Rosie McKaig
Available

Rosie McKaig

Account ManagerLondon, United Kingdom
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Jamie McCormack
Kerry Curl
Rosie McKaig
Available

Rosie McKaig

Account ManagerLondon, United Kingdom
About me
I am a dedicated and hardworking Senior Account Manager with four years’ experience developing and delivering advertising campaigns for a wide range of consumer brands. I am looking for an opportunity to make some exceptional creative work with a talented and collaborative team.
Projects
  • The Extraordinary Italian Taste
    The Extraordinary Italian TasteA US campaign for the Italian Trade Agency, delivered across 4 states, that aimed to increase imports and investment in Italian trade by educating the US consumer about authentic Italian food. How to identify it, why authenticity is important and how is it achieved by Italian producers. My role in this campaign was: delivering the digital OOH, banner and print campaigns, producing a social content calendar for the ITA Facebook page, delivering creative assets for the ITA Wine event, client ass
Work history
    Havas Group logo
    Havas Group logo
    Senior Account ManagerHavas Group
    London, United KingdomFull Time
    Global production: Leading production of Aquafresh TV and digital assets, developing NPD launch and seasonal toolkits to be deployed in markets Local strategic roll-out: Implementing a new creative strategy for Citroën across all channels, changing 55% of consumers’ perception of the brand in the UK Selling in brand strategy: Delivering a brand strategy workshop for key Peugeot stakeholders which generated £77k organic revenue and became the catalyst for a fundamental shift in the client’s approach to brand and product communications in the UK Client management skills: Building a positive and lasting relationship with a challenging senior Aquafresh client. Successfully managing a new Citroën client who did not have advertising experience Leading AE development: AM Department representative for the Havas Platformers internship programme, introducing candidates to the role and selecting participants for 3 month experience Pitch success: Working as part of a nimble Huawei pitch team including the CEO, CCO and CSO. Straddling account management and strategy roles to develop winning thinking and creative Client collaboration: Partnering with Molson Coors clients to grow their premium marketing hub. Collaborating with the insights team to consolidate the “premium” strategy and championing bold, disruptive work
    B
    B
    Account ExecutiveBrand Portal
     - Rome, ItalyFull Time
    Professional resilience: Overcame the challenges of working in a foreign culture and language, became an indispensable team player on the Italian Trade Agency account Shoot experience: Assisted on a shoot with multiple locations (Bologna, Tuscany, Parma and Napoli), supporting the client and the logistical running of the shoot