About me
I’m passionate about creating compelling digital communications within the restaurant industry. I am have recently been listed on Restaurant Marketer & Innovator's 30 under 30 list for 2019.
I am a creative marketer with experience of integrated marketing communications, marketing strategy and project management. I thrive in a fast-paced, creative role and always hit the ground running.
My latest role as Social Media Manager at the Jamie Oliver Restaurant Group has allowed me to revolutionise the way content is created, briefed and delivered within marketing campaigns. I have used data and performance management to optimise our copy and creative to grow social following across all brands and platforms. In a challenging industry where we’re constantly bombarded with content - finding compelling and creative communications that cuts the noise and resonates with out customers is challenge I’m constantly excited about tackling.
Projects
- Jamie Cooks Italy at Jamie's ItalianBringing to life Jamie's new book & TV series Jamie Cooks Italy in Jamie's Italian restaurants across the UK through a fully integrated marketing campaign. Campaign included: - Jamie Cooks Italy specials available throughout the UK - Influencer engagement - Jamie Cooks Italy exclusive events - Multichannel GDPR data acquisition drive - Paid social media campaign to drive loyalty club engagement and footfall Please get in contact for more details!
Work history
Social Media ManagerJamie Oliver Group
London, United KingdomFull Time
Plan, create content for and execute social strategies for four brands across Facebook, Instagram and twitter - Jamie’s Italian, Barbecoa, The Jamie Oliver Cookery School
Briefing Jamie and the Jamie Oliver social team on restaurant content and create a joined up social approach to maximise content performance Creative concept development and project managing content creation for all Restaurant Group campaigns
Planning local activations and looking for tactical opportunities around key national events
Implementing a clear influencer strategy and building a network
Analysing content and optimising based on engagement rate and trends
Achievements:
Increased Jamie’s Italian social following 52,000 in 10 months
Increased engagement rate 80% av. over a 10 month period
Gained 8,000 GDPR compliant email addresses through data acquisition so- cial campaign
Worked with art team to develop a new style guide for all restaurant content In 2019 I will be listed Restaurant Marketer & Innovator’s (RMI) 30 under 30. Built strong relationships with restaurant teams and ops managers to create a community of social media champions
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Personal Assistant to Creative DirectorPentland Brands
- London, United KingdomFull Time
• Project management: Writing agendas, coordinating key stakeholders and managing logistics for a wide range of initiatives.
• Content creation: writing press releases, quotes and statements on behalf of the Creative Director.
• Successfully delivered The Pentland Brands Winston Churchill Design Awards; 5023 global entries, established relationship with FIT New York and the winners work sold in partnership with Pol Roger Champagne.
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Skills
- Copywriting
- Marketing Strategy
- Marketing
- Social Media Marketing
- Digital Marketing
- Strategy
- Influencer Engagement
- Event
- PR
Education
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BANottingham Trent University
Nottingham, United Kingdom
Achieved First Class Honours in Fashion Marketing & Branding, achieving an 89% pass mark
Graduation day closing speech. Student ambassador.
Course representative.
Awards
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30 Under 30Restaurant Marketer & Innovator (RMI)
The 30-under-30 programme was created in 2018 to recognise those in marketing, communication, innovation and strategy focused roles within the sector, who are under 30 years of age.
The judges will be looking for creativity, confidence, commercial awareness, ability to collaborate, leadership skills and perseverance.
Nominees and entrants should show commitment to a future in our sector, with at least 3 years’ experience in hospitality.
All those applying for a place in the 30-under-30 programme will automatically get considered for the Future Marketing Leader of the Year prize at the Restaurant Marketer & Innovator Awards, which is accompanied by a scholarship.