About me

London based Senior Graphic & Wayfinding Designer. Over the past 12 years I have worked within a variety of sectors including urban realm, transport, commercial and residential. I have an expertise in developing wayfinding strategies for complex environments as well as producing graphic design for the built environment. I understand all aspects to making design and its materiality respond correctly and coherently to the environment and its users. At CCD Design, I am responsible for strategy development, concept design, artwork supervision and information planning. I also assists in the co-ordination and management of our specialist design team. My experience, as part of Crossrail's common components team, included creating comprehensive graphic guidance documents demonstrating the principles and strategy for implementing TfL’s brand into the new Elizabeth Line signage. This included type size, information hierarchy and directional alignment as well as bespoke graphical layouts for the modes unique sign types. I have worked across numerous wayfinding and design projects including Crossrail, TfL, HS2, Aéroport Marseille Provence, St Pauls, Westminster Abbey, Wellcome Collection, London Fire Brigade, Jaguar Land Rover and Tata Motors, as well as various City and Borough Councils including Stevenage, Southampton, Waltham Forest (London) and Southwark (London).

QuestionsProjectsExperienceTeam

Work history

C
C
Senior Wayfinding DesignerCCD Design & Ergonomics
Jul 2018London, United KingdomFull Time
Senior Graphic DesignerAir Design
Dec 2017 - Jul 2018London, United KingdomFull Time
Air is an award winning, multi-disciplinary design consultancy. Specialising in placemaking design for retail, residential, hospitality, cultural, transport and mixed use destinations. Air work internationally for many of the world’s leading investors and developers creating brand communications, environmental graphics, wayfinding, signage and interiors. Expertise includes: • Wayfinding strategy • Information design • Environmental graphics • Visual identity and implementation • Signage design including DDA and inclusive compliance • Pictogram development • Cartography • Presentation and client liaison

+ Show more

Skills

• Signage Design
• Wayfinding Design
• Strategy Implementation
• Design Strategy
• Graphic Design
• Branding

Education

B
B
BA (hons) Graphic CommunicationBath School of Art & Design
Sep 2005 - Jul 2008Bath, United Kingdom