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First Class Honours Fashion Communication and Promotion graduate from Nottingham Trent University and Senior Sales Associate at Cath Kidston Nottingham. Creative visual and verbal communicator interested in the luxury fashion and beauty industry. Looking to channel my skills within; marketing, content, publishing, digital media, PR and e-commerce. I am a hard-working, motivated and driven individual who is always willing and eager to learn more.
Currently key-holder for the Nottingham branch and responsible for utilising selling skills and extensive product knowledge in order to improve store sales and customer satisfaction. My role requires sales forecasting, as well as competitor analysis and completing the weekly trade report. I support the training and development of staff members and work alongside the management team in order to drive operational efficiency within store. Additional responsibilities also include visual merchandising and shop floor moves, as well as the promotion and overseeing of store events and other promotional marketing activity.
Mutt Mag is a niche publication inspired by a love for animals and independent print. The magazine is a response to the current dog abandonment crisis, whilst striving to embed a fun and enthusiastic approach to an otherwise disheartening topic. My role within the magazine was, not only co-founder, but also copywriter, graphic and editorial designer. Since its inception, Mutt Mag is now stocked in magCulture and Fetch & Follow in London, as well as Athenaeum Nieuwscentrum in Amsterdam.
During my time with the Nottingham Cath Kidston branch, I have gained valuable retail and customer service skills and regularly go the ‘extra mile’ for our customers - creating a loyal clientele. I was promoted to Fashion Ambassador in 2017 gaining responsibilities such as; visual merchandising, identifying trends within the department, meeting weekly targets, improving sales, interpreting sales figures and reporting back to management with feedback.
I undertook work experience with a firm of marketing and business consultants. I was responsible for administration and project management, including assisting one of the senior partners during a two-day team development programme. During this time I gained valuable skills such as; knowledge of professional customer service techniques, time management and client and supplier liaison.
Fashion Communication and Promotion