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Digital Marketing & Social Media professional based in London
• Responsible for building followers & increasing engagement across digital channels • Manage a team of PR & Marketing Assistants in realtion to social media content generation • Lead real-time/event based social media coverage, for example London Fashion Week and campaign photo shoots • Responsible for the social media financial budget • Create and implement social media advertising (full E2E responsibility) • B2B & B2C email marketing management (Dotmailer) including creating a yearly email marketing calendar, building a welcome program, preference centre, trigger email campaigns & analysing results • Manage TONI&GUY Rewards program and online competitions • Project manage label.m’s creative image sharing platform label-me.com • Analyse all digital content using Google Analytics, social media insights & other analytical tools
• Responsible for managing fashion and beauty retail accounts • Social media management including Facebook, Twitter, Instagram, Pinterest & LinkedIn • B2B & B2C email marketing management using MailChimp • Created website content including web banners, blogs, website copy and SEO • Contributed to business pitches with digital marketing insights
- First Class Honours - Nominated and shortlisted for two awards at Graduate Fashion Week