Roslyn Saftekin

Account Coordinator

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Events
  • Marketing PR
  • Writing
  • Brand Management
  • Consumer PR
  • Communications
  • Media Relations
  • Office
  • Powerpoint
  • Word

Work history

2015

Account Coordinator

PMBC Group

Dec 2014 - Mar 2015
  • - Managed all PR efforts for two tech startups and oversaw a team of interns - Researched industry trending topics; prepared thought leadership pitches for tech clients that position them as experts in their fields, and initiated connections between clients and press outlets - Generated targeted list of journalists; prepared consumer, tech and business pitches; secured more than 20 media placements including Wall Street Journal, Forbes, Entrepreneur and Digital Trends - Created media/press kits; wrote press releases, and compiled monthly status reports for five clients

2014

PR Intern

Tod’s

Jul 2014 - Dec 2014
  • - Contributed to data analysis by compiling media coverage reports on Excel and tracking most popular products by target demographics - Built relationships with fashion bloggers and influencers to secure product placement and improve brand positioning - Managed the organization of fashion closet and incoming/outgoing samples for over 500 pieces

2014

Marketing Intern

Annelutfen

Dec 2013 - Jan 2014
  • - Researched and implemented effective digital marketing strategies in alignment with company’s brand image - Managed social media outlets and generated 10% growth in user engagement

2013

PR Intern

Whowhatwear

Aug 2013 - Dec 2013
  • - Assisted the organization with monthly promotional events and oversaw the guest list - Monitored media activity and created a database of potential materials to be published on the website - Researched current trends in fashion and pitched story ideas to editors

Education

2014

Entertainment, Communication, and Society

University of Southern California

Jul 2011 - Dec 2014
  • Communication