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- Managed all PR efforts for two tech startups and oversaw a team of interns - Researched industry trending topics; prepared thought leadership pitches for tech clients that position them as experts in their fields, and initiated connections between clients and press outlets - Generated targeted list of journalists; prepared consumer, tech and business pitches; secured more than 20 media placements including Wall Street Journal, Forbes, Entrepreneur and Digital Trends - Created media/press kits; wrote press releases, and compiled monthly status reports for five clients
- Contributed to data analysis by compiling media coverage reports on Excel and tracking most popular products by target demographics - Built relationships with fashion bloggers and influencers to secure product placement and improve brand positioning - Managed the organization of fashion closet and incoming/outgoing samples for over 500 pieces
- Researched and implemented effective digital marketing strategies in alignment with company’s brand image - Managed social media outlets and generated 10% growth in user engagement
- Assisted the organization with monthly promotional events and oversaw the guest list - Monitored media activity and created a database of potential materials to be published on the website - Researched current trends in fashion and pitched story ideas to editors