Rossella Forlè

Marketing Manager and Founder at We Hate Pink

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Side Hustles

About me

I am a self-motivated and resourceful marketer with an ability to successfully translate business objectives, messages, concepts, and underdeveloped ideas on to communications. With experience in business development in publishing, events and in "people relations" business I work at the nexus of marketing communications for Cannes Lions, to connect with their customers and stakeholders. By working closely alongside marketing directors, copywriters and graphic designers throughout a project I am striving to create content that provokes engagement and are creating brand awareness with the right audience. I'm a digital marketing freelance based in London and South Italy who's passionate about helping you navigate this digital world. I'll help you focus on what's going to give you the best tangible results, whilst keeping an honest arm around your brand and online reputation. With 7 years experience in London for B2B events in advertising, ecommerce, tech, marketing technology, architecture and fashion I worked for Cannes Lions International Festival of Creativity, eCommerce Expo, Technology for Marketing, ad:tech London, World Festival of Architecture and the Drapers events portfolio. I am the right partner for companies, professionals and agencies to promote events for every market and audience. I provide commercial consultancy and advertising strategy services to promote and sell your live or digital event in London and Italy.

Locked Pro Plan feature

Skills

  • Art Journalism
  • Marketing Strategy
  • Product Marketing
  • B2B
  • Content Marketing
  • Digital Marketing
  • Event Management
  • Account Management
  • Strategic Marketing
  • Marketing Planning

Companies I’ve worked with

  • Cannes Lions International Festival of Creativity

    Cannes Lions International Festival of Creativity

    • Arts and Culture
  • D

    Drapers Awards

    • C

      Closer Still Media

      • I

        Ink Global

        Work history

        Currently

        Marketing Manager

        Closer Still Media

        Nov 2020
        • London, United Kingdom
        • Full Time
        • I drive and implement a marketing strategy working across the business to advise on, and importantly, to deliver across the entire marketing mix. My role is diverse and I'm responsible for: Brand ownership, I have been working on the re-brading of eCommerce Expo, Technology for Marketing and ad:tech London Online and offline events, including exhibitions and webinars eCommerce Expo, Technology for Marketing and ad:tech London websites Conversion Optimisation Social media accounts and content Paid media Outbound marketing campaigns Email marketing campaigns Data analytics and management reporting Production of marketing collateral for Sales

        Currently

        May 2017
        • London, United Kingdom
        • Full Time
        • At Cannes Lions I develop and deliver global digital marketing campaigns. Brief, approve, distribute and measure the Digital marketing campaigns. Manage the relationship with the external PPC agency, be responsible for KPI’s, channel performance and identifying new trends in digital marketing.

        2017

        Marketing Executive

        Drapers Awards

        Dec 2016 - May 2017
        • London, United Kingdom
        • Full Time
        • As Marketing Executive my job is focused on planning promotional events for Drapers portfolio including Drapers Awards, Drapers Digital Festival, Drapers Fashion Forum, Draper Operations Forum, Drapers Independent Awards, Drapers Footwear Awards, UK Jewellery Awards, Energy Awards. Developing and delivering campaigns, brand projects and creative solutions that exceed the needs and expectations of the key stakeholders and target audiences. Managing campaign websites and social media, arranging sponsorship and advertising campaigns, managing budgets and monitoring the effectiveness of campaigns.

        2016

        Festival and Awards Manager at World Architecture Festival & INSIDE

        World Architecture Festival

        Mar 2015 - Dec 2016
        • London, United Kingdom
        • Full Time
        • Festival and Awards Manager at the World Architecture Festival - INSIDE World Festival of Interiors Award Nominated Sales Team of the Year at Ascential Excellence Award 2016 English and Spanish speaker Researching markets to identify opportunities for WAF and INSIDE worldwide - main markets Africa, Europe, Latin America, Middle East. Liaising with architects to ascertain their precise event requirements. Liaising with marketing, PR colleagues, architecture magazines, and other similar events to promote the event.

        2015

        Senior Account Manager

        Ink Global

        Jul 2014 - Feb 2015
        • London, United Kingdom
        • Full Time
        • Sales Executives at Ink. B2B Sales of advertising space into Iberia in-flight magazines Ronda and Excelente. Sourcing new leads on a daily basis and calling potential clients in the european and altin american markets. Objection handling and negotiation. Building long term relationships with relevant businesses Constant self-study on changes in the markets and sectors/industries the executive is working on

        2013

        Account Manager

        Insideart

        Jul 2013 - Oct 2013
        • Rome, Italy
        • Freelance
        • Managing a portfolio of new and existing clients( galleries, museums, and cultural organisations) of the print quartely magazine INSIDEART and the online insideart.eu. Managing relationship with new artist for Talent Prize 2014. The visual arts competition organized by INSIDE ART.

        2013

        Account Manager

        Gruppo L'Espresso

        Oct 2012 - Dec 2013
        • Rome, Italy
        • Full Time
        • Managing a portfolio of new and existing clients of La Repubblica newspaper, La Repubblica.it and Metro. www.metronews.it/ Rome Edition

        Education

        2016

        Writing for Creative and Professional Practice

        London School of Journalism

        Sep 2015 - Sep 2016
        • London, United Kingdom

        2007

        May 2006 - Oct 2007
        • London, United Kingdom
        • Publishing

        2005

        Oct 2000 - Oct 2005
        • Italy
        • Media Studies