Rossella Forlè

Rossella Forlè

Marketing Consultant and Founder & CEO at We Hate PinkLondon, United Kingdom
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Rossella Forlè

Rossella Forlè

Marketing Consultant and Founder & CEO at We Hate PinkLondon, United Kingdom
About me
Events, Feminism and Female Empowerment are my top passions in life! I'm the Founder of We Hate Pink as well as the Co-Organiser & Marketing Director of the Women X Impact Summit. I was nominated “Unstoppable Woman” by Startupitalia, one of the 1000 women that are changing Italy (2019 and 2020). With We Hate Pink I'm organising meetups and webinars aiming to increase the access for women to leadership roles and to create a conversation around the topics of female empowerment and gender equality in the workplace. She is also a diversity and inclusion consultant, supporting businesses to develop a diverse and inclusive workplace. I'm also supporting international companies and start-ups in building their marketing strategies and developing thought leadership in social innovation. I have been working as a Marketing Manager at the nexus of marketing communications for B2B events for some of the world’s leading industry brands like come Cannes Lions, International Festival of Creativity, The World Architecture Festival, Drapers Fashion Retail events and Art Basel Miami. I worked in marketing and editorial for international art magazines such as V&A magazine, Contemporary magazine and national Italian newspapers like Il Messaggero e La Repubblica. I consider myself a creative, curious thinker with a background in corporate marketing, communication and editorial in Italy, Central America and the UK. She has an MA in Publishing from the London College of Communication, University of Arts London and a Media Studies degree from the Universita degli Studi of Perugia, in Italy. At the moment she is attending a history course, focused on the evolution of the U.S. Feminist movement "Fighting for Equality: 1950–2018" at Columbia University. My specialities include Marketing Strategy / Product marketing / B2B / Content Marketing / Project Management / Marketing Automation / Digital marketing / Content Strategy / Account management / Media Partnership/ Event Management / Advertising / Proven Lead Generation / Performance reports / Google Analytics / CRM / Social Media Strategy & Measurement Technical Skills Software: Microsoft Office • Marketo • WordPress • SalesForce • MailChimp • SquareSpace • Linktree • Wrike • Adestra • Swapcard • Big Marker
Projects
  • Sustainable Fashion - Ways to support the Fashion Revolution
    Sustainable Fashion - Ways to support the Fashion RevolutionThis decade is calling for revolutionary change, and to start the process, all you need to do is make responsible shopping decisions with your next purchase. As a feminist eco-conscious community, we aim to shine a light on supercharging ideas into solutions and driving sustainable innovation into our new world. We all, every day, get up and put clothes on our backs. It's a simple fact of life. And yet, how often do you think about where those clothes came from? Do you know who made them? Do
  • Supporting your sista: Creating alliances with women at work
    Supporting your sista: Creating alliances with women at workAn anchor is described as an object that holds something in place. In a symbolic sense, a sister is like an anchor - someone that keeps you grounded and focused, even in the face of discouragement and defeat. When women are able to anchor each other, it is powerful, liberating, and transformative. In school, female friends are our confidantes, our safe haven and our compass for navigating life. They encouraged us, fought for and with us whenever our reputation was challenged. As we grow up, n
  • How to create a diverse team … For real!
    How to create a diverse team … For real!Event curated by We Hate Pink.
  • Women X Impact Summit
    Women X Impact SummitA Summit and community for ambitious women. Women X Impact Summit is a 2-day international event on 29 September – 1 October 2021 in Bologna, Italy.
  • Entrepreneurship is the new women's movement
    Entrepreneurship is the new women's movementThe online event curated by We Hate Pink to support women in business.
  • Reinventing your career in 2020
    Reinventing your career in 2020FREE WEBINAR - 15 July at 6pm Unexpected events disrupt our habitual routines, jolt us out of our comfort zones, and lead us to ask big questions about what matters and what is worth doing. It’s no wonder, then, that during the current pandemic, many people are rethinking their careers. During our webinar, we will discuss: How to embrace the liminal between a past that is gone and a future that’s uncertain The essential skills you need to expand your job prospects during and after coronavirus
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Projects credited in
  • Eurobest Creative Festival
    Eurobest Creative FestivalEurobest is the leading festival and awards celebrating the best of European creativity. Working from concept to completion in creating festival branding, signage, printed materials, web and social media graphics.
  • Cannes Lions Festival of Creativity
    Cannes Lions Festival of CreativityWorking on the design of overall branding, signage, printed materials, web and social media graphics, amends to video and motion graphic work for Cannes Lions International Festival of Creativity and the three festival streams: Lions Health, Lions Entertainment and Lions Innovation. Illustrations by Rupert Smissen
  • Eurobest Festival 'See It Be It Presents: What The Future Creative Industry Looks Like' Talk 2017
    Eurobest Festival 'See It Be It Presents: What The Future Creative Industry Looks Like' Talk 2017On the 28th November 2017 (10:30-11am) I will be speaking alongside the Cannes Lions See It Be It Alumni at Eurobest Festival. Our topic is 'Utopia Inc. What Future Creative Industry Looks Like', we will be talking about collaboration, inclusion, leadership and self care. Read more about our talk here or see below. For my section of the talk please scroll to 20m17s or click here. Session description: Tabula rasa! Imagine starting our industry from scratch. What would it look like in terms of cul
  • Easy Jet Magazine
    Easy Jet MagazineGame of Thrones feature.
  • D la Repubblica
    D la RepubblicaWeekly magazine with the Italian newspaper “La Repubblica“. Featuring fashion, beauty, personalities, reportage, culture.
  • Cannes Lions Festival
    Cannes Lions FestivalWorking in collaboration with Nomad Studios in designing both online and offline festival collateral for Cannes Lions 2018 International Festival of Creativity.
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Work history
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    Marketing ManagerCloser Still Media
    London, United KingdomFull Time
    I drive and implement a marketing strategy working across the business to advise on, and importantly, to deliver across the entire marketing mix. My role is diverse and I'm responsible for: Brand ownership, I have been working on the re-brading of eCommerce Expo, Technology for Marketing and ad:tech London Online and offline events, including exhibitions and webinars eCommerce Expo, Technology for Marketing and ad:tech London websites Conversion Optimisation Social media accounts and content Paid media Outbound marketing campaigns Email marketing campaigns Data analytics and management reporting Production of marketing collateral for Sales
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    Marketing SpecialistCannes Lions International Festival of Creativity
    London, United KingdomFull Time
    At Cannes Lions I develop and deliver global digital marketing campaigns. Brief, approve, distribute and measure the Digital marketing campaigns. Manage the relationship with the external PPC agency, be responsible for KPI’s, channel performance and identifying new trends in digital marketing.
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Skills
  • Art Journalism
  • Marketing Strategy
  • Product Marketing
  • B2B
  • Content Marketing
  • Digital Marketing
  • Event Management
  • Account Management
  • Strategic Marketing
  • Marketing Planning
Education
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    Writing for Creative and Professional PracticeLondon School of Journalism
     - London, United Kingdom
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    PG DiplomaUniversity of The Arts London (UAL)
     - London, United Kingdom
    Publishing
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